a quarterly report by - Technopak

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Reconnecting with Consumers
Arvind Singhal
The Indian consumer has changed fundamentally over the past
a few months. He now looks for lower-priced, acceptable-quality
options and has turned more ‘fickle’, ‘greener’ and socially
connected. What does this mean for manufacturers and marketers
of consumer goods and services?
Indian Tourism : Managing Growth by
Breaking Barriers
Lokesh Kumar, Rahul Alex Daniel, Nikhil Saigal, Barbara Cebula
A quick look at India’s travel and tourism industry, which backed by
strong economic growth and a major thrust from the government,
has shown healthy growth and added a bouquet of niche products
like wellness, caravan and helipad tourism.
Forecasting the Financial Potential in Education
Raghav Gupta, Stuti Mody, Kiran Walia
Examining the investment scenario for creation of additional
capacity in the education sector, some regulatory developments
and key thumb rules for interested entrepreneur/investors.
Social Media : An Emerging Medium for
Business Growth
Raghav Gupta, Veenu Sharma, Ashima Anand
Understanding why and how companies across the world are
leveraging the power of social media, a new and growing medium
that has revolutionised the way people communicate with others.
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