european journal of social sciences issn: 1450-2267 - EuroJournals

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European Journal of Social Sciences – Volume 5, Number 3 (2007) Figure 1: Reasons for Joining DFM �480 94 �420 !74-�02 ��9� 147207 �47� ":�.� 8,�08 �� 5741�9 �0,5 .422�88�43 $97�.9 706:�702039 41 ��4�08,�0 2,7�09 $2,�� 8.,�0 574/:.9�43 89,-��8�0/ 147 �4203 9�07 2,7�09 0�5�4�9,9�43 ,9:70 41 574/:.98 7�03/8 �3;�9,9�43 9�078 managed close to the home. Opportunity to determine price by themselves and to produce chemical free products were other reasons stated aside those illustrated in fig1. Meanwhile, some reasons as shown in the chart were not the reasons why respondents in DFM A join and they were the least that made respondents in DFM B to join. Furthermore, negative report of mainstream market (Muto (1987), Ellis, (1996], Kambara and Shelley (2002) was not totally supported by the respondents. b. Classification by the percentage of Productivity for Consumption and Sale through different Channels Rural women have participated at rates equaling or surpassing those of men, yet main crops are often regarded as men’s crop leaving vegetable garden meant for household consumption in charge of women (Otomo, 2000). Rural women in Japan also recalled that almost 100% of their vegetables in the past were being consumed due to less commercial valued of the product as main crop (rice). Establishment of local market such as DFM where they can easily sell their products however encouraged them to produce beyond subsistence level presently. About 80% of all the respondents sell vegetables in DFM and almost half (37%) of them sell 50% or more of their total product because of the perishable nature of vegetables and also because 138 �70.9 ,7�09 �70.9 ,7�09 !07.039,�0 41 708543/039 �
Table 2: The Channels of the respondents’ product European Journal of Social Sciences – Volume 5, Number 3 (2007) Direct Market A Direct Market B To DFM Self Consume to JA to DFM Self Consume to JA A - A - A - A - A 1 B C - 1 B C - - A 6 B C - 1 B C - 1 (10%) D - D - (26%) D 5 D 5 A - A - A - A - B 1 B C 1 - B C - - B 4 B C 2 2 B C 1 1 (10%) D - D - (17%) D - D 2 A 3 A 1 A 8 A - C 5 B C - 2 B C 1 2 C 9 B C - 1 B C - - (50%) D - D 1 (39%) D - D - A 3 A - A 4 A - D 3 B C - - B C - - D 4 B C - - B C - - (30%) D - D - (17%) D - D - Source: Field Survey Note: A for the most frequent user who se ll70-100% of their products to the channel B for the user who se ll10-69% their products to the channel C for the user who se ll 1-39% of their products to the channel D for non-user of the channel DFM is known for fresh vegetables. Out of those selling through DFM A, only 28.6% sells large quantity (40-100%) while 71.4% sells small quantity (
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european journal of social sciences issn: 1450-2267 - EuroJournals

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