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COVER COVER ARTICLE<br />

ARTICLE<br />

Role of CMAs towards Hospitality Management<br />

in Hospitality Industry<br />

Swapan Kumar Roy*<br />

Indian tourism and hospitality sector has reached<br />

new heights today. Hospitality industry is closely<br />

linked with travel and tourism industries. The<br />

boom in the tourism industry has resulted in the<br />

immense growth of hotel industry in India. It is<br />

attracting tourists from across the world. Domestic<br />

tourists also get attracted. All these act as a vehicle<br />

for establishing a relation with other countries.<br />

Cultural development takes place. The country’s<br />

economy is developed. The industry employs millions<br />

of people. In recent years, the Government of India<br />

has been putting emphasis to boost the hotel industry<br />

in India. It widens the business opportunity and<br />

increases the foreign and domestic tourism.<br />

Objectives of the Study<br />

The objectives of the study are :<br />

1. To discuss about the conceptual aspects of the<br />

terms ‘Hospitality’, ‘Hospitality Industry’, and<br />

‘Hospitality Management’;<br />

2. To discuss the objectives of hospitality<br />

management in the context of hospitality<br />

industry;<br />

3. To throw light on the contribution of the<br />

hospitality industry for the development of a<br />

nation like India;<br />

4. To ascertain the role of CMAs towards<br />

hospitality management in hospitality industry.<br />

Methodology<br />

The discussion is entirely based on secondary data.<br />

Different books, journals, websites related to the topic<br />

have been consulted. The collected information/data<br />

have been used in tune with the topic “Role of CMAs<br />

towards Hospitality Management in Hospitality<br />

Industry”.<br />

Hospitality : Meaning<br />

Hospitality means “Cordial reception”. It also<br />

means “ kindness in welcoming guests or strangers”.<br />

Hospitality is the relationship between guest and host<br />

or a pleasant liaison between the guest and the host<br />

or the act or practice of being hospitable. The term<br />

encompasses the reception and entertainment of<br />

guests, visitors or strangers, resorts, membership<br />

clubs, conventions, special events and other services<br />

for travelers and tourists. The Sanskrit adage “Atithi<br />

Devo Bhava” (or guest is god) is the mantra of<br />

hospitality in India.<br />

About Hospitality Industry<br />

<strong>This</strong> industry consists of broad category of fields<br />

within the service industry that includes lodging,<br />

restaurants, event planning, theme parks, transportation,<br />

cruise line and additional fields within the<br />

tourism industry. It is a several billion-dollar industry<br />

that mostly depends on the availability of leisure time<br />

and disposable income. A hospitality unit consists of<br />

multiple groups such as facility maintenance, direct<br />

operations, management, marketing and human<br />

resources.<br />

Defining Hospitality Management<br />

Hospitality management is the academic study of<br />

the running of hotels, restaurants and travel and<br />

tourism-related business. It may be defined as “a<br />

range of occupations and professional practices<br />

associated with the administration of hotels, resorts<br />

and other lodging”. “A broad field in the hospitality<br />

industry that includes the organization of restaurants,<br />

lodging facilities and entertainment venues” is also<br />

called hospitality management. In other words,<br />

“Hospitality management is the study and practice<br />

of effectively running a business relating to tourism”.<br />

In essence, hospitality management is an essential tool<br />

that helps to enrich the knowledge, skill and other<br />

allied matters of the job seekers in hotel industry for<br />

effectively running a business related to tourism.<br />

Hospitality Management : Objectives<br />

Hospitality management aims at providing an<br />

educational foundation for a range of administrative<br />

and management careers in the hospitality industry. It<br />

develops the ability to think logically—how the time,<br />

energy and materials are optimally utilized. It provides<br />

skills to manage in a computerized environment and<br />

* M.Com., Ph.D., Assistant Professor in Commerce,<br />

Bethuadahari College, Bethuadahari, Nadia<br />

742 The Management Accountant |September 2011

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