This Issue - Icwai
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This Issue - Icwai
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COVER COVER ARTICLE<br />
ARTICLE<br />
Role of CMAs towards Hospitality Management<br />
in Hospitality Industry<br />
Swapan Kumar Roy*<br />
Indian tourism and hospitality sector has reached<br />
new heights today. Hospitality industry is closely<br />
linked with travel and tourism industries. The<br />
boom in the tourism industry has resulted in the<br />
immense growth of hotel industry in India. It is<br />
attracting tourists from across the world. Domestic<br />
tourists also get attracted. All these act as a vehicle<br />
for establishing a relation with other countries.<br />
Cultural development takes place. The country’s<br />
economy is developed. The industry employs millions<br />
of people. In recent years, the Government of India<br />
has been putting emphasis to boost the hotel industry<br />
in India. It widens the business opportunity and<br />
increases the foreign and domestic tourism.<br />
Objectives of the Study<br />
The objectives of the study are :<br />
1. To discuss about the conceptual aspects of the<br />
terms ‘Hospitality’, ‘Hospitality Industry’, and<br />
‘Hospitality Management’;<br />
2. To discuss the objectives of hospitality<br />
management in the context of hospitality<br />
industry;<br />
3. To throw light on the contribution of the<br />
hospitality industry for the development of a<br />
nation like India;<br />
4. To ascertain the role of CMAs towards<br />
hospitality management in hospitality industry.<br />
Methodology<br />
The discussion is entirely based on secondary data.<br />
Different books, journals, websites related to the topic<br />
have been consulted. The collected information/data<br />
have been used in tune with the topic “Role of CMAs<br />
towards Hospitality Management in Hospitality<br />
Industry”.<br />
Hospitality : Meaning<br />
Hospitality means “Cordial reception”. It also<br />
means “ kindness in welcoming guests or strangers”.<br />
Hospitality is the relationship between guest and host<br />
or a pleasant liaison between the guest and the host<br />
or the act or practice of being hospitable. The term<br />
encompasses the reception and entertainment of<br />
guests, visitors or strangers, resorts, membership<br />
clubs, conventions, special events and other services<br />
for travelers and tourists. The Sanskrit adage “Atithi<br />
Devo Bhava” (or guest is god) is the mantra of<br />
hospitality in India.<br />
About Hospitality Industry<br />
<strong>This</strong> industry consists of broad category of fields<br />
within the service industry that includes lodging,<br />
restaurants, event planning, theme parks, transportation,<br />
cruise line and additional fields within the<br />
tourism industry. It is a several billion-dollar industry<br />
that mostly depends on the availability of leisure time<br />
and disposable income. A hospitality unit consists of<br />
multiple groups such as facility maintenance, direct<br />
operations, management, marketing and human<br />
resources.<br />
Defining Hospitality Management<br />
Hospitality management is the academic study of<br />
the running of hotels, restaurants and travel and<br />
tourism-related business. It may be defined as “a<br />
range of occupations and professional practices<br />
associated with the administration of hotels, resorts<br />
and other lodging”. “A broad field in the hospitality<br />
industry that includes the organization of restaurants,<br />
lodging facilities and entertainment venues” is also<br />
called hospitality management. In other words,<br />
“Hospitality management is the study and practice<br />
of effectively running a business relating to tourism”.<br />
In essence, hospitality management is an essential tool<br />
that helps to enrich the knowledge, skill and other<br />
allied matters of the job seekers in hotel industry for<br />
effectively running a business related to tourism.<br />
Hospitality Management : Objectives<br />
Hospitality management aims at providing an<br />
educational foundation for a range of administrative<br />
and management careers in the hospitality industry. It<br />
develops the ability to think logically—how the time,<br />
energy and materials are optimally utilized. It provides<br />
skills to manage in a computerized environment and<br />
* M.Com., Ph.D., Assistant Professor in Commerce,<br />
Bethuadahari College, Bethuadahari, Nadia<br />
742 The Management Accountant |September 2011