MEAT Sector Analyse

POULTRY S – Strengths W – Weaknesses
Internal factors Internal factors
Animals
Breeds, flock
size …
Good breeds as 50 % of broilers in
commercial farms
36 farms with more than 1,000
heads; out of them 14 farms with
more than 10,000 heads; DZIRA
produces 2,000,000 broilers per year
(= 8 cycles = 250,000 broilers / cycle
Meat Sector Study
Many farms do not produce more
than 100 broilers a year - but they
keep other animals too
Stables Good stables at commercial farms No specific premises at subsistence
farms
Manure
Commercial farms produce much
handling
manure but just have limited land
available
Feeding Commercial concentrates as
provided by Agrotec, Dzira, Aiba;
bigger farms mix the fodder
components themselves
Extensively with left over in the farm
Limited own fodder production,
therefore high feed costs in general
No quality schemes as finished
chickens have live weight between 1
and 2 kg, in some cases up to 3 and
4 kg
Marketing Professionally done by commercial
producers
Some good slaughterhouses for
chicken such as Chicken Farm,
AGRIZOO, DRIZA
Farmer
Education Well trained big producers, clear
focus on broiler production
Meat Sector Study, page 56
No marketing activities, just sold on
the farm or on weekly markets
(Slaughtering on the small farms
without any veterinary control)
Educational background is limited as
almost no vocational schools which
would be needed to train small
holders.