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MEAT Sector Analyse

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Meat <strong>Sector</strong> Study<br />

POULTRY O – Opportunities T – Threats<br />

External factors External factors<br />

Land<br />

(climate,<br />

rainfall,<br />

mountains)<br />

Market<br />

Not much space needed<br />

Fits for poultry farming<br />

Local Consumption approaching 10 kg /<br />

consumption capita, self-sufficiency now 50 % -<br />

and production and consumption<br />

production expected to growth - EU<br />

consumption 24 kg / capita<br />

Market will move towards fresh meat<br />

and away from imported deep frozen<br />

broilers<br />

Price Poultry meat farm sales price per kg<br />

is between Lek 300 and 1,000!<br />

Trade 50 % of broilers imported, mostly as No export feasible due to non<br />

(import, deep frozen meat<br />

enforcement of food safety laws -<br />

export)<br />

except Kosovo<br />

Products<br />

Legal base<br />

Development into other poultry<br />

productions – turkey breeding and<br />

processing, free range chicken,<br />

organic chicken<br />

Services NFA under preparation that will Extension service underdeveloped;<br />

better coordinate the inspections financial services for (small) farmers<br />

almost not available but needed as<br />

broiler production is capital intensive;<br />

big producers have often already<br />

other business and therefore<br />

collaterals<br />

Subsidies IPARD offers co-financing No budgetary support for meat<br />

production<br />

Public<br />

Public rural infrastructure<br />

infrastructure<br />

underdeveloped, also poor power<br />

supply; farms need generator<br />

Farmer's<br />

Farmers not well organised, no<br />

organisation<br />

Producer Groups on the ground<br />

Cooperation Low level of cooperation between<br />

poultry breeders; contract farming<br />

not in place yet<br />

No strategy for horizontal and<br />

vertical integration (from genetics to<br />

retail markets)<br />

Meat <strong>Sector</strong> Study, page 57

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