SURF LIFE SAVING AUSTRALIA ANNUAL REPORT 2007–08

Table 3: Stakeholder map (continued)
Stakeholder group Nature of our relationship Nature of our communication
Major partners and sponsors—community (continued)
Cool Ridge
(Cadbury Schweppes)
NIVEA
(Beiersdorf Australia)
A partner for 2007 Year of the Surf Lifesaver providing VIK
and use of our IP on all Cool Ridge water products.
Our relationship, which expired in 2007–08 included VIK and
use of SLSA IP on NIVEA sun product.
News Ltd Our agreement includes the provision of surf rescue gear to clubs
around the country.
VIP Packaging Our agreement covers the delivery of ‘Boardies Day’ and the
production of selected primary school educational resources.
Willow Ware Australia Our agreement sees Willow provide funds and VIK in exchange
for use of SLSA IP.
Zodiac Group Australia Zodiac is our exclusive partner and preferred supplier of infl atable rescue
boats (IRBs) and uses our IP for marketing.
Major partners and sponsors—sport
We meet on a regular basis.
We report on a needs basis and
meet regularly.
We report on a needs basis and
meet regularly.
We report on a needs basis and
meet regularly.
Kellogg Australia Surf sports partner for the Kellogg’s Nutri-Grain Ironman Series. We meet regularly and provide
detailed post event reports.
Tourism WA Major partner of Australian Surf Life Saving Championships and
our agreement sets out a detailed list of deliverables in relationship
to the event.
WA Healthway Sponsor of Australian Surf Life Saving Championship and our
agreement requires us to deliver a smoke-free event, and display
signage and other recognition.
TYR (Skye Group) Surf sports partner
—provides high performance clothing for SLSA events.
UBD-Sensis Surf sports partner
—naming rights sponsor of Australian Surf Life Saving Championships.
nib Surf sports partner
—naming rights sponsor of the Coolangatta Gold.
Citizen Provides support for the Kellogg’s Nutri-Grain Series and
Coolangatta Gold.
Jeep Provides support for the Kellogg’s Nutri-Grain Series, nib Coolangatta
Gold and the Australian Championships.
Others
Other ‘coastsafe’
organisations
We work with other like-minded organisations to develop policies
and programs to improve water safety outcomes.
Media We aim to be the fi rst point of call for media on any matter relating to
coastal safety. We rely on the media to communicate our core safety
messages to the public.
Public Our mission is to provide a safe beach and aquatic environment
throughout Australia. Our driving force is to save lives in the water.
For list of all acronyms used please see page 144.
We regularly meet with WATC and we
provide a detailed post-event report.
We meet with Healthway in the
lead up to the event and provide
a post-event report.
We meet regularly and provide
post event reports.
We meet regularly and provide
post event reports.
We meet regularly and provide
post event reports.
We meet regularly and provide
post event reports.
We meet regularly and provide
post event reports.
We liaise regularly through a variety of
forums as well as through our quarterly
newsletter BeachSafe.
We work with our state centres to
develop national media campaigns and
to co-ordinate state-based activities.
Our members assist more than 500,000
people each year. We also provide surf
safety education and training.
SECTION 02—OVERVIEW OF OPERATIONS AND ACTIVITIES
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