COVER HINDI - Ministry of Women and Child Development

Other Programmes
Grant-in-aid for Research, Publications and
Monitoring
4.1 The Ministry of Women and Child Development is
implementing the scheme of grant-in-aid for research,
publication and monitoring since 1986-87 with the
objective to promote (i) research studies for testing the
impact and efficacy of existing programmes and services
(identify gaps in services and suggest remedial measures
for enhancing the impact of programme and services) and
on emerging issues in the field of women and child
development (ii) Workshops / seminars which help in
promoting awareness, discuss the problems and strategies
to resolve the problems of women and children and (iii)
publications on women and child related topics for wide
dissemination of results.
4.2 Priority is given to research projects of an applied
nature keeping in view the policy requirements of the
Ministry, social problems requiring urgent public
interventions and evaluation of the ongoing programmes.
A list of new research and Workshop projects supported
under the scheme during the year 2006-07 is at Annexure
XXIX . The funds released under the scheme during the
current financial year 2006-07 is at Annexure XXX .
Information and Mass Education Activities
4.3 The activities of Media Unit of the Ministry aims to
generate awareness in country about issues concerning the
development of women and children by giving wide
publicity to the policies, programmes and developmental
activities formulated and implemented by the Ministry.
During the current financial year 2006-07, budget of Rs.
1500.00 lakh (including Rs. 150.00 lakh for NER) has
been allocated for awareness generation.
CHAPTER-4
4.4 Publicity to inform, educate and motivate people
for bringing about attitudinal changes to achieve social
development goals were launched. The focus of the
campaign has been to mobilize public opinion on issues
pertaining to girl child, the development of children,
women’s empowerment, early childhood development,
nutrition, equal status for women, social evils like child
marriage, dowry, trafficking, gender inequality, sexual
abuse of girl child, exploitation of women and children.
Multi-media publicity was given to the issues through
release of advertisements in prominent newspapers, and
magazines, telecast of spots on Doordarshan-I (DD-I)
(National Network channel) and also broadcast of radio
programmes, based on social issues through All India
Radio (AIR).
Print Media
4.5 Following advertisements were issued in prominent
newspapers in Hindi, English and regional languages
across the country :-
1. Quarter page (colour) advertisement on Girl Child
2. Advertisement in Hindustan Times and Times of
India, New Delhi inviting Expression/Letters of
Interest from the professional advertising agencies.
3. One half page (colour) advertisement on domestic
violence and one full page (colour) advertisement
on Universal Children’s Day 2006.
4. Release of advertisement on 13-11-2006, 14-11-
2006, 15-11-2006 and 19-11-2006 in connection
with Vatsalya Mela and award of Stree Shakti
Purskar 2002 and 2003.
5. Two half page (colour) advertisement on domestic
violence on 9-12-2006 and Women Rights on 10-
12-2006.
Other Programmes 77