COVER HINDI - Ministry of Women and Child Development

egularly to deliberate on the need to accelerate
programmes to overcome micronutrient deficiencies.
In the last meeting held on 17 th October, 2006 the Ministry
of Women & Child Development was asked to prepare
the Agenda Papers for the meeting. The Committee
considered the Issues of Concern and Suggested
Solutions prepared by FNB, MWCD. A five-pronged
strategy had been advised to accelerate the programmes
to overcome micronutrient deficiency in the country.
5.18 The cause of double fortification of salt (DFS) with
iron and iodine successfully brought by the National
Institute of Nutrition, Hyderabad was taken up with the
Ministry of Health & Family Welfare, ICMR, Department
of Bio Technology and DGS&D. It is heartening to know
that the double fortification of salt was considered by the
Central Committee for Food Standards (CCFS) and the
NIN formula of DFS has been approved. The standard
for the DFS is under finalization.
Awareness Generation on Nutrition
Advertisement campaign
o A bilingual Wall Calendar on Nutrition for the
year 2007 on the theme Improving Nutrition Means
Accelerating the Pace of National Development’
was printed with nutrition messages appearing on
all the 12 sheets. These were disseminated to the
Women & Child Development, Health and
Education infrastructure with a view to create
nutritional awareness among the functionaries as
well as the community.
o During the year, FNB brought out advertisements
on Nutrition during World Breastfeeding Week
highlighting the importance of breastfeeding and
complementary feeding, National Nutrition
Week giving information on healthy eating, 31
years of Integrated Child Development Services
(ICDS), World Food Day, Global Iodine
Deficiency Disorders Prevention Day.
Audio-video software
o FNB sponsored a programme on ‘Khel Khel Mein
Badlo Duniya’ giving Nutrition messages, to
Petroleum Conservation Research Association
(PCRA), which was telecast twice through National
Channel of Doordarshan.
o Three video spots and 3 audio spots on Infant and
Young Child Feeding were telecast/broadcast
Hon’ble Minister of State (Independent Charge), Women and Child Development, Smt. Renuka Chowdhury
examining exhibits at FNB Exhibition in Vatsalya Mela.
Food and Nutrition Board 89