1 - DEPOSITUM

are most closely related to fulfillment of institutions!
objectives, and therefore represent an
appropriate target for marketing efforts. The
second i s t.~CQ .§':Ç ____ rJ.l~::_I.C.!.::.§'.ti.~)g_ hel pi ng managers
direct marketing activities effectively at the
chosen segments." (p. 99)
Il semble exister plusieurs façons de segmenter un marché et
de
Lovelock & Weinberg (1984) et Kotler