Compte rendu de la conférence FLOW 2011 - Digital Luxury Group

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Table des matières> POINTS CLES DE LA CONFERENCE ............................................................... 61. Blogs ...................................................................................................................... 62. Contenu intéressant ET social ......................................................................... 63. e-‐‐shopping ........................................................................................................... 64. RoPo ...................................................................................................................... 75. Second-‐‐Hand luxury products ......................................................................... 7> INTRODUCTORY SPEECH .................................................................................. 8> THE RELATIONSHIP BETWEEN BRANDS AND BLOGS ......................... 101. Who is behind fashion blogs? ....................................................................... 102. Collaborating effectively with blogs: a user’s guide ................................. 103. When brands speak out .................................................................................. 134. Curation: the future of social web? ............................................................... 155. Brands, blogs, communities: the phenomenon of co-‐‐creation ................ 166. Measuring the reputation and influence of brands and blogs ................ 16> THE IMPACT OF COMMUNITIES ON E-‐‐COMMERCE ............................. 197. Using Social, Local and Mobile (SoLoMo) in a multi-‐‐channel strategy tobolster in-‐‐store traffic .......................................................................................... 198. Shopping solutions on Facebook .................................................................. 209. Creating synergies between content, communities and shopping ......... 2210. Luxury brands and the question of second-‐‐hand retail on the web .... 2211. The goth of local shopping ........................................................................... 2412. ROPO (Research Online, Purchase Offline) ............................................. 26> BUILDING A SUCCESSFUL STRATEGY ON SOCIAL NETWORKS ...... 2713. Facebook: how to stand out .......................................................................... 2714. Platforms dedicated to fashion, beauty and luxury ................................. 2815. Foursquare: at the crossroads of social and local ..................................... 2916. Web 2.0: what’s happening on the other side of the pond? ................... 29© Digital Luxury Group, DLG SA 4 / 31
A propos de FLOWPremière conférence dédiée au web social dans l’industrie du luxe,FLOW est l’occasion de rencontrer les vrais influenceurs de ce milieu.Bloggeurs, réseaux sociaux, sites de e-‐‐commerce et marques serassemblent pour présenter et interroger les pratiques, enjeux et défisdu web social pour la mode, la beauté et le luxe.FLOW est organisé par Ykone, une société spécialisée dans l’édition desites Internet dédiés à la mode.http://flow.ykone.com© Digital Luxury Group, DLG SA 5 / 31
Page 1 and 2: Genève, le 19 octobre 2011FLOW 201
Page 6 and 7: POINTS CLES DE LA CONFERENCE1. Blog
Page 8 and 9: à acheter du luxe un peu moins che
Page 10 and 11: THE RELATIONSHIP BETWEEN BRANDS AND
Page 12 and 13: #1 Style en France 7.4 mio visit.
Page 14 and 15: donner également de l’importance
Page 16 and 17: 5. Brands, blogs, communities: the
Page 18 and 19: Dans le online, il n’y a jamais d
Page 20 and 21: Objectifs : Plus de trafic en m
Page 22 and 23: 9. Creating synergies between conte
Page 24 and 25: Un article de luxe qui dort dans le
Page 26 and 27: 12. ROPO (Research Online, Purchase
Page 28 and 29: Utiliser les actualités sponsoris
Page 30 and 31: commentaire remerciant pour les com

Compte rendu de la conférence FLOW 2011 - Digital Luxury Group

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