*De l’ombre à la lumière ©Tobias Haller - ©Semaphore*LA PLUS GRANDE PLAGE DE PHOTOCHROMIEKonsti Ottner a choisi le nouvel écran exclusif REACTIV 0>4 HIGH CONTRASToffrant la plus grande plage de photochromie du marché, de la catégorie 0 à 4• Base 100% translucide pour la nuit• Teinte évolutive jusqu’à catégorie 4• Photochromie garantie à vie
NOUVEAUTÉSThe strength of Jura-based company Julbo lies primarilyin the quality of the lenses in their sunglasses, visors andgoggles, which are designed for downhill skiing, crosscountryskiing and mountaineering, as well as cycling,sailing and running. The brand is constantly innovating,such as with its Reactiv photochromic lenses that adapt tothe amount of UV rays in the atmosphere, which varies accordingto the time and weather. The shape of the lenses and frames, theirsturdiness and their anti-fog and anti-glare properties are alsoimportant when designing high-quality eye protection.R&D TO PUSH THINGS EVEN FURTHERThe close team of product managers and designers capitalise onthe expertise acquired over the years. They use cutting-edge digitaltechnologies to hone every step, from surfacing to polishing toapplying a special varnish to the lenses. Their most recent creation isa 0-4 lens, which is equipped with the widest photochromic range onthe market, meaning that the lenses are as efficient at protecting theeyes at night as they are when the sun is at its apex.Other key items are: The Peak helmet, which has a dual certification,only weighs 320 grammes and can be used for both skiing andmountaineering, and the Evad-1 connected glasses, which displaylive data and have received multiple awards from the industry’sprofessionals.A WINNING PARTNERSHIPThis ultra-high-performance equipment is worn by members ofCourchevel Club des Sports, which has been a partner of Julbo forthe last 10 years. “Though we are not positioned in the competitiveskiing sector, rather biathlon, this partnership allows us to getrelevant feedback,” explains Lucie Lacroix, Sports MarketingManager. “We are in regular contact with the coaches to findout what they think of our products. Who could be better placedfor testing our equipment year-round, in all conditions and sointensely? If they are satisfied, that means something. This wasthe case with our connected helmets and the SuperFlow ventilationsystem in 2012, which stops the lenses from steaming up. We havea great relationship with Courchevel Club de Sports.”A BRIGHT FUTURE AHEADThese innovations have made the brand a major name in theindustry. “We are in a competitive and fairly restricted market,”adds Lucie Lacroix. “But we have a lot going for us: experience,authenticity, an adventurous spirit, and the approval of top athletes.We are constantly striving to invent the glasses and helmets of thefuture.”118
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