SPORTSMAGAZINE_Courchevel_2022-GLOBAL-Web

NOUVEAUTÉS
The strength of Jura-based company Julbo lies primarily
in the quality of the lenses in their sunglasses, visors and
goggles, which are designed for downhill skiing, crosscountry
skiing and mountaineering, as well as cycling,
sailing and running. The brand is constantly innovating,
such as with its Reactiv photochromic lenses that adapt to
the amount of UV rays in the atmosphere, which varies according
to the time and weather. The shape of the lenses and frames, their
sturdiness and their anti-fog and anti-glare properties are also
important when designing high-quality eye protection.
R&D TO PUSH THINGS EVEN FURTHER
The close team of product managers and designers capitalise on
the expertise acquired over the years. They use cutting-edge digital
technologies to hone every step, from surfacing to polishing to
applying a special varnish to the lenses. Their most recent creation is
a 0-4 lens, which is equipped with the widest photochromic range on
the market, meaning that the lenses are as efficient at protecting the
eyes at night as they are when the sun is at its apex.
Other key items are: The Peak helmet, which has a dual certification,
only weighs 320 grammes and can be used for both skiing and
mountaineering, and the Evad-1 connected glasses, which display
live data and have received multiple awards from the industry’s
professionals.
A WINNING PARTNERSHIP
This ultra-high-performance equipment is worn by members of
Courchevel Club des Sports, which has been a partner of Julbo for
the last 10 years. “Though we are not positioned in the competitive
skiing sector, rather biathlon, this partnership allows us to get
relevant feedback,” explains Lucie Lacroix, Sports Marketing
Manager. “We are in regular contact with the coaches to find
out what they think of our products. Who could be better placed
for testing our equipment year-round, in all conditions and so
intensely? If they are satisfied, that means something. This was
the case with our connected helmets and the SuperFlow ventilation
system in 2012, which stops the lenses from steaming up. We have
a great relationship with Courchevel Club de Sports.”
A BRIGHT FUTURE AHEAD
These innovations have made the brand a major name in the
industry. “We are in a competitive and fairly restricted market,”
adds Lucie Lacroix. “But we have a lot going for us: experience,
authenticity, an adventurous spirit, and the approval of top athletes.
We are constantly striving to invent the glasses and helmets of the
future.”
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