organizacia aris erTi miznisa da amocanebis misaRwevad
organizacia aris erTi miznisa da amocanebis misaRwevad
organizacia aris erTi miznisa da amocanebis misaRwevad
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SeiZleba metad mniSvnelovani ideebi <strong>da</strong> wina<strong>da</strong>debebi mogvawodon<br />
cvlilebebTan <strong>da</strong>kavSirebiT, rac saWiroa xelSekrulebis momzadebisTvis.<br />
maTi kontaqti profkavSiris wevrebTan <strong>da</strong> warmomadgenlebTan uzrunvelyofs<br />
cvlilebebis pirvelad informacias, rac molaparakebisas kavSiris<br />
wamomadgenlebma un<strong>da</strong> SemogvTavazon.<br />
Kkontraqtis Sesaxeb molaparakebebis dros profkavSiris<br />
SemTanxmeblebi saubroben “konkurenciuli xelfasis miRebaze”. es termini<br />
exeba msgavsi kontraqtis debulebebis arsebobas – kerZod, xelfasisa <strong>da</strong><br />
sargeblis Sesaxeb – sxva<strong>da</strong>sxva kompaniebs Soris, raTa Tavi<strong>da</strong>n aviciloT<br />
sasurveli SromiTi Rirebulebis upiratesoba meoreze. molaparakebebis<br />
modeli saSualebas aZlevs kavSirebs aCvenenon TavianT wevrebs, rom isini<br />
iReben anazRaurebas sxv TanamSromlebis msgavsad, romlebic asruleben<br />
msgavs samuSaos, <strong>da</strong> <strong>da</strong>msaqmebelebi <strong>da</strong>rwmunebulni arian, rom maTi Sromis<br />
Rirebuleba konkurencias uwevs maT konkurentebs. sxva miRweuli SromiTi<br />
SeTanxmebebi, kerZod adgilobriv <strong>da</strong> regionalur doneze, did rols<br />
TamaSobs SromiTi xelSekrulebis pirobebis <strong>da</strong>dgenaSi.<br />
koleqtiuri molaparakebebis procesi<br />
1. momzadeba molaparakebebisTvis<br />
_________________________________<br />
• monacemTa Segroveba;<br />
• SeTanxmebis pirobebis <strong>da</strong>dgena.<br />
2. strategiebis SemuSaveba<br />
________________________________<br />
• xelmZRvanelobis wina<strong>da</strong>debebisa <strong>da</strong> <strong>da</strong>saSvebi SezRudvebis ganxilva;<br />
• oponentebis miznebis ganxilva;<br />
• gaficvis gegmis SemuSaveba.<br />
3. molaparakebebis Catareba<br />
___________________________<br />
• gulwrfeli SeTanxmeba;<br />
• wina<strong>da</strong>debebis analizi;<br />
• SeTavazebebis ga<strong>da</strong>wyveta;<br />
• SeTanxmebebis formatSi <strong>da</strong>rCena.<br />
4. xelSekrulebis gaformeba<br />
____________________________<br />
• kontraqtis enis <strong>da</strong>dgena;<br />
• xelSekrulebis <strong>da</strong>mtkiceba.<br />
gaficvebi – kanonieri moTxovnebi – lokautebi – gaficvis ga<strong>da</strong>adgilebebi –<br />
boikoti<br />
Mmolaparakebebis gundebi<br />
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