saxelovnebo mecnierebaTa Ziebani #1 (38), 2009 ART SCIENCE ...

ia gabunia, lika yufaraZesponsorTa mozidviT unda moxdes. amisaTvis kinofestivalismenejmentma unda SeimuSaos konkretuli strategia, raTadaanaxos potenciur sponsors proeqtis mniSvneloba,gansakuTrebuloba da sponsoris wvlili kinofestivalisganxorcielebaSi.sponsoroba aris strategiulad dagegmili ZalisxmevamarketingSi, rac emsaxureba gayidvebis zrdas kompaniaSi anmis ukeTes warmoCenas bazarze iseTi qmedebiT, rac moutanssargebels aseve festivals.arcerTi aseTi Zalisxmeva ar unda xdebodes sagangebodagebuli da gaazrebuli gegmis gareSe. kulturis menejersada kompaniis menejers Soris TanamSromlobisas kulturismenejers unda axsovdes, rom kompania axdens strategiuldafinansebas, raTa aamaRlos Tavisi imiji an gayidvebi. magaliTad:kinofestivals SeuZlia romelime GSM_operators SesTavazos,kinoCvenebebis msvlelobisas daawesos prizi `mayureblissimpaTiis~ saxelwodebiT, rac gamoixateba xmis micemiT smsebissaSualebiT. es meTodi msoflioSi da Cvens qveyanaSiaprobirebulia.sponsorTan ganacxadis Setanamde kulturaSi momuSavemarketologebma unda gansazRvron festivalis biujeti, gaecnonim kompaniis wliur angariSs, romelsac unda mimarTon, daadginonvin iRebs gadawyvetilebas sponsorobaze, gaiTvaliswinon maTimoTxovnebi, daarwmunon masponsorebeli kompania, romfestivalTan TanamSromloba maT daexmareba ukeT da bevradmeti gayidon produqciac da momsaxurebac da Tan moutanssargebels qarTul kinematografias. warmatebul ganacxadSiunda dazustdes, ra sargebels miiRebs sponsori, unda moxdesTanasponsorebis siis wardgena, rac minimumamde daiyvanssponsoris risks.orive mxare unda grZnobdes imas, rom maTi fuli tyuiladar daixarjeba, amisaTvis kinofestivalis menejerma SeiZlebaSesTavazos werilobiTi kontraqti, romelic moicavs: festivalisa da sponsoris miznebs; produqcias da momsaxurebas, romelsac warmoadgensorive mxare;kinofestival `sesilis~ menejmentis zogierTi sakiTxi TanamSromlobis vadebs; SemoqmedebiT specifikas; angariSsworebis formas; informacias Semosavlebisa da maTi gadanawilebis,xarjebis Sesaxeb.imisaTvis, rom kompania wamovides sponsorobaze, undaSevTavazoT misTvis maqsimalurad momgebiani winadadeba.sponsors unda mivawodoT rac SeiZleba meti informacia, romman SeZlos Sefaseba, ramdenad gamarTlebulia misi investicia.dafinansebis problemis gadaWris safuZvels warmoadgenssworad gatarebuli menejmenti, rac gamoixateba sponsorisadmiwinaswar dagegmili gaazrebuli gegmis wardgenaSi, sponsorisdarwmunebaSi, rom sanam festivali-sponsoris moRvaweobaeTikuri da kanonieria da sanam festivali ar daarRvevsxelSekrulebis pirobebs, maTi partnioroba orive mxarisaTvisiqneba sasargeblo. sponsoroba gulisxmobs TanamSromlobas.ra formac ar unda hqondes mxardaWeras, is unda iyos raRac,rac daexmareba festivals, warmatebiT Seasrulos Tavisi misia.TanamSromlobis xangrZlivi warmateba moiTxovs gulmodgineSromas, raTa yvela monawilis moTxovnebi dakmayofildes.fransua kolberi da sxva _ `marketinguli kvleva~; 2003 www.festivalsesily.gefestival `sesilis~ katalogebi.134 135