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City's Book Itapecerica da Serra - SP 2021-22

It is a bilingual publication (Portuguese and English) that introduces the city of Itapecerica da Serra in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.

It is a bilingual publication (Portuguese and English) that introduces the city of Itapecerica da Serra in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.

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TOURISM AND CULTURE<br />

Religious tourism and events attract<br />

people from all over Brazil<br />

From churches to Buddhist temples<br />

<strong>Itapecerica</strong> <strong>da</strong> <strong>Serra</strong> offers a diversity of options for leisure and cultural<br />

immersions. This is shown in the city’s various parks, museums, and historical<br />

sites such as Parque do Povo, Parque <strong>da</strong> Represinha, Historical and Memory<br />

Museum of <strong>Itapecerica</strong> <strong>da</strong> <strong>Serra</strong>, Aldeinha Railway Station, among others,<br />

and also in spiritual pursuits.<br />

The municipality exudes natural beauty with its temples and parks. The<br />

Parque <strong>da</strong> Represinha is an excellent example of leisure and abun<strong>da</strong>nt<br />

vegetation. This tourist spot is located in a large part of the Atlantic Forest<br />

and has a lake, bridges, decks, ecological trails, and an observatory.<br />

The municipality has churches and monasteries such as the Sanctuary<br />

of Nossa Senhora dos Prazeres and Divina Misericórdia, São Geraldo dos<br />

Monges Benedictinos Monastery, Nossa Senhora <strong>da</strong> Paz Monastery. In<br />

addition to that, Buddhist temples such as Kinkaku Ji and Enkoji, which are<br />

spaces that transmit tranquility and encourage practices of Buddhism.<br />

The city’s postcard is without a doubt the Nossa Senhora dos Prazeres and<br />

Divine Mercy Sanctuary with its vibrant colors and years of history. In the mid-<br />

19th century, the current construction began on the structure and mud rubble of<br />

a colonial chapel and was completed around 1888.<br />

The city stands out for the work of entrepreneurs in the event segment, where<br />

the estimate is that the tourist demand is 15 thousand people per weekend, which<br />

would total almost 800 thousand per year.<br />

The city’s Tourism Department highlights tourism Master Plan sectors that<br />

comprise tourist attractions that already occur in the city or could be developed,<br />

such as Event Tourism, Religious Tourism, Adventure and Sports Tourism, and<br />

Contemplation Tourism.<br />

ITAPECERICA DA SERRA-<strong>SP</strong>/BRAZIL<br />

54 CITY´S BOOK <strong>2021</strong>-<strong>22</strong><br />

55<br />

ITAPECERICA DA SERRA -<strong>SP</strong>/BRAZIL<br />

CITY´S BOOK <strong>2021</strong>-<strong>22</strong>

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