City's Book Itapecerica da Serra - SP 2021-22
It is a bilingual publication (Portuguese and English) that introduces the city of Itapecerica da Serra in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.
It is a bilingual publication (Portuguese and English) that introduces the city of Itapecerica da Serra in São Paulo - Brazil. Summarizing the main points and reasons why to invest or to do business in the city.
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INTERVIEW<br />
Do you consider <strong>Itapecerica</strong> <strong>da</strong> <strong>Serra</strong> a friendly city for<br />
investors and entrepreneurs to do business? What can we highlight in the<br />
municipality in this regard?<br />
Yes, I do. And whenever I have the opportunity<br />
to point this out, I do it with great awareness<br />
that we have a real underexploited treasure. But,<br />
unfortunately, our region was seen as a dormitory<br />
city for a long time, which greatly affected our<br />
economy.<br />
A city without attractions, tourism, and culture<br />
is deprived of important tools for the movement of<br />
people within the city.<br />
We aim to invest in tourism and culture, expanding<br />
the range of possibilities for our local traders, showing<br />
them that is the way we can increase the earnings of<br />
those who have invested or are willing to invest in<br />
<strong>Itapecerica</strong> <strong>da</strong> <strong>Serra</strong>. As for the industries, we facilitate<br />
the conditions for those who intend to settle in our city.<br />
We want to bring large projects, and we will spare no<br />
effort to support the entrepreneur who wants to bring<br />
jobs and do excellent business in our region.<br />
How do you assess the impacts<br />
of the pandemic in <strong>Itapecerica</strong> <strong>da</strong> <strong>Serra</strong>? Did<br />
the pandemic influence any specific area? If so,<br />
what actions were taken to mitigate the impact?<br />
We believe that the pandemic has brought losses<br />
to all of us. I believe that somehow, we were all<br />
harmed. I see jobs being lost, commerce falling,<br />
families suffering. To highlight an area would be to<br />
commit injustices to those who suffer to<strong>da</strong>y.<br />
At the beginning of the year, we reached the worst<br />
phase of the pandemic. Even with the most critical<br />
stages, we sought to make commerce more flexible<br />
in partnership with the Commercial Association,<br />
Chamber of Entrepreneurs, and <strong>Itapecerica</strong><br />
Shopping. Our city needed to breathe financially,<br />
and together we developed a palliative solution so<br />
that we wouldn’t be entirely out of breath.<br />
I should also emphasize the work of our<br />
administration, which quickly and efficiently<br />
rescued the Work Front (abandoned by the past<br />
administration), creating jobs for hundreds of people<br />
in the second month of our administration.<br />
We know that this is still not close to what we can<br />
do, but we managed to develop it so that our city<br />
would not remain in the chaos we found.<br />
PROFILE<br />
Party: PL (Partido Liberal)<br />
Age: 57<br />
Education: Physician graduated from<br />
the Faculty of Medical Sciences of Santos,<br />
Fun<strong>da</strong>ção Lusía<strong>da</strong>s, with a specialization<br />
in General and Vascular Surgery.<br />
<strong>Book</strong>: “Dear and Glorious Physician”<br />
(Taylor Caldwell)<br />
Hobby: Judô<br />
Team: <strong>SP</strong>FC (São Paulo Football Club)<br />
ITAPECERICA DA SERRA-<strong>SP</strong>/BRAZIL<br />
64 CITY´S BOOK <strong>2021</strong>-<strong>22</strong><br />
65<br />
ITAPECERICA DA SERRA -<strong>SP</strong>/BRAZIL<br />
CITY´S BOOK <strong>2021</strong>-<strong>22</strong>