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94<br />
MAY-JUNE 2013<br />
The insurance of trust in Japanese<br />
newspapers: Wisemen<br />
T<br />
he newspapers in Japan find a<br />
simple way to make objective<br />
news and to be impartial against<br />
the crises that is: Wisemen. This expression<br />
is quite popular nowadays in Turkey<br />
due to the peace process we are living<br />
now and its corresponding meaning in<br />
Japan for the newspapers is to make objective<br />
news and to enable the newspaper<br />
to stand net and clear against the crises.<br />
Nearly 60 millions of newspapers are<br />
being sold in Japan and as having the<br />
third mass circulation rate in Japan the<br />
Mainichi Newspaper’s Bulldog Edition<br />
Editor, Yamada Michiko says that they<br />
are working very hard in order to gain<br />
the trust of public. Michiko says that;<br />
“We have weekly meetings. We are reviewing<br />
the news and columns. We talk<br />
with each other among our colleagues.<br />
We are discussing why that news or column<br />
is written that way. This is something<br />
between us only.” Michiko also tells<br />
us that the newspaper has a Wisemen<br />
group too. Michiko says;” This is a group<br />
consisting of lawyers and free-lance journalists.<br />
They are evaluating the news and<br />
state their opinions about them.” We asked;<br />
“Are they reviewing each and all<br />
news or are they just looking at the disputable<br />
news” Yamada Michiko answered<br />
our question as follows:” They control<br />
the newspaper in general. How was<br />
the policy and behavior of the newspaper<br />
during the double-catastrophes<br />
on March 11th In which direction the<br />
things written were Did the newspaper<br />
protect its impartiality and objectiveness<br />
when the USA declared war to Iraq<br />
What did the newspaper write about it<br />
Did it manage to look on both sides Did<br />
the newspaper look the events objectively<br />
regarding the nuclear energy And<br />
so on. They think over such subjects and<br />
they look the events one by one. They also<br />
look at the special news like this way.”<br />
If we set a “beauty” criterion for<br />
the men; many commentators<br />
would be unemployed now<br />
D<br />
espite the fact that football is a male<br />
dominance game; women football<br />
players had also gained some remarkable<br />
place on the green fields since many<br />
long years. As the men had more right to<br />
speak about this game; our women when<br />
compared with past, started to love the football<br />
more and more and show their interests<br />
to this game. However, almost entire<br />
commentators in the sports programs after<br />
the matches we watch are men. Sometimes<br />
they lose the main track and we witness<br />
their discussions about the subjects other<br />
than football. Such discussions are gone<br />
so far that RTÜK is obliged to set some rules<br />
to these sports programs. Another elegant<br />
sarcasm for male commentators comes<br />
from Banu Yelkovan who is also writing about<br />
football. While we rough up the green fields<br />
with Yelkovan, we especially focused on<br />
the sports programs broadcasted in television.<br />
According to Yelkovan, “if we set a “beauty”<br />
criterion for the men; many commentators<br />
would be unemployed now.”