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94<br />

MAY-JUNE 2013<br />

The insurance of trust in Japanese<br />

newspapers: Wisemen<br />

T<br />

he newspapers in Japan find a<br />

simple way to make objective<br />

news and to be impartial against<br />

the crises that is: Wisemen. This expression<br />

is quite popular nowadays in Turkey<br />

due to the peace process we are living<br />

now and its corresponding meaning in<br />

Japan for the newspapers is to make objective<br />

news and to enable the newspaper<br />

to stand net and clear against the crises.<br />

Nearly 60 millions of newspapers are<br />

being sold in Japan and as having the<br />

third mass circulation rate in Japan the<br />

Mainichi Newspaper’s Bulldog Edition<br />

Editor, Yamada Michiko says that they<br />

are working very hard in order to gain<br />

the trust of public. Michiko says that;<br />

“We have weekly meetings. We are reviewing<br />

the news and columns. We talk<br />

with each other among our colleagues.<br />

We are discussing why that news or column<br />

is written that way. This is something<br />

between us only.” Michiko also tells<br />

us that the newspaper has a Wisemen<br />

group too. Michiko says;” This is a group<br />

consisting of lawyers and free-lance journalists.<br />

They are evaluating the news and<br />

state their opinions about them.” We asked;<br />

“Are they reviewing each and all<br />

news or are they just looking at the disputable<br />

news” Yamada Michiko answered<br />

our question as follows:” They control<br />

the newspaper in general. How was<br />

the policy and behavior of the newspaper<br />

during the double-catastrophes<br />

on March 11th In which direction the<br />

things written were Did the newspaper<br />

protect its impartiality and objectiveness<br />

when the USA declared war to Iraq<br />

What did the newspaper write about it<br />

Did it manage to look on both sides Did<br />

the newspaper look the events objectively<br />

regarding the nuclear energy And<br />

so on. They think over such subjects and<br />

they look the events one by one. They also<br />

look at the special news like this way.”<br />

If we set a “beauty” criterion for<br />

the men; many commentators<br />

would be unemployed now<br />

D<br />

espite the fact that football is a male<br />

dominance game; women football<br />

players had also gained some remarkable<br />

place on the green fields since many<br />

long years. As the men had more right to<br />

speak about this game; our women when<br />

compared with past, started to love the football<br />

more and more and show their interests<br />

to this game. However, almost entire<br />

commentators in the sports programs after<br />

the matches we watch are men. Sometimes<br />

they lose the main track and we witness<br />

their discussions about the subjects other<br />

than football. Such discussions are gone<br />

so far that RTÜK is obliged to set some rules<br />

to these sports programs. Another elegant<br />

sarcasm for male commentators comes<br />

from Banu Yelkovan who is also writing about<br />

football. While we rough up the green fields<br />

with Yelkovan, we especially focused on<br />

the sports programs broadcasted in television.<br />

According to Yelkovan, “if we set a “beauty”<br />

criterion for the men; many commentators<br />

would be unemployed now.”

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