Decor Ağustos 2020

Easy to clean
carpets from
Kreasyon Halı
Recent events have brought e-commerce to the top
of the sales channels of manufacturers. The brands
that wanted to react to this, also made room for carpets
that are easier to use. Kreasyon Halı keeps up
with this change, produces easy-to-clean carpets and
continues to work abroad to combine its experiences
in the domestic market with e-commerce. Fatih
Özdurdu, the Chairman of the Board of Directors of
Konfor ve Kreasyon Halı, explaining what happened
in the recent period, gave information about the
change they experienced in both the industry and
their brands.
How did the pandemic process affect exports?
Of course, it was not possible to take any precautions
when the process was never experienced before,
unlike local, all over the world. Even the bread in our
neighborhood was difficult to reach, but no sector
except health could work. It has turned into dark
days, which are hoped that life anxiety will occur in
all markets at home and abroad and that it will not
grow for the carpet sector, which is in the lower order
of needs. In this process, less contact-oriented online
trading has become a safe haven for people. In countries
where its infrastructure and habits are suitable
for online shopping, the movement of trade to some
extent has become the lifeline in this process.
We have passed this process calmly and away from
aggressive movements by reducing our costs. At the
same time, this process was a new experience. In the
coming period, he taught that we should take firm
steps towards product, market and sales channel
diversity.
In what direction did you develop your new collections?
Our new collections are lighter, easier to carry, follow
up to date, are called decorative, and of course, the
most important is easy-to-clean carpets. In an age
where life is accelerating, the succession of fashion
trends has made it necessary for people to have
carpets that are both materially and spiritually heavy.
The pandemic process reminded us of the importance
of home hygiene. As a result of this, easy-to-clean
carpets, which are even ahead of fashion, have become
a mandatory standard.
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DECOR • July - August 2020