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priority in the production line has<br />
been determined as the health and<br />
safety of our personnel.<br />
In terms of product options, we<br />
want to be a company that offers<br />
different options to our customers<br />
by offering an unusual product<br />
range. The feedback we have received<br />
so far encourages us in this<br />
regard. Unlike a standard adhesive,<br />
we entered the market with product<br />
options that will make our users<br />
and vendors feel the APEX quality<br />
at the first moment.<br />
HOW DO YOU PLAN TO FOLLOW<br />
AN EXPORT PATH? ARE THERE<br />
ANY COUNTRIES THAT ARE YOUR<br />
PRIMARY TARGET IN THIS REGARD?<br />
As it can be understood from the<br />
title of our company, the main<br />
target is to have a say in the world<br />
market, exporting. In this context,<br />
it has taken its first steps globally<br />
by opening an office in Istanbul<br />
and the United States of America/<br />
Miami.<br />
In addition, Dellsa Kimya currently<br />
exports directly to 30 countries.<br />
The first real target is to be able to<br />
export to 60 countries at the end<br />
of the year. As I mentioned above,<br />
Dellsa Kimya continues its efforts to<br />
trade with all countries of the world<br />
from Ankara, the capital of our<br />
country, in order to provide service,<br />
offer products, and establish<br />
connections and sales points in all<br />
continents, starting with the United<br />
States of America, the Americas<br />
and the European Continent, the<br />
Middle East and North Africa…<br />
WILL YOU PARTICIPATE IN THE<br />
FAIRS THAT ARE PLANNED TO BE<br />
ORGANIZED AT HOME AND ABROAD?<br />
HOW IMPORTANT ARE FAIRS FOR<br />
YOU?<br />
Our board of directors and sales<br />
team, who are experienced in fairs,<br />
follow the activities planned for the<br />
sector in the country and abroad.<br />
It is an undoubted fact that the<br />
fairs contribute to the acquisition<br />
of a new customer portfolio and<br />
the development of the personnel<br />
in the field of sales and marketing.<br />
For this purpose, it plans to take<br />
part in all fairs such as a mattress,<br />
furniture, and furniture sub-industry<br />
around the world, which are important<br />
in the name of the sector, even<br />
as a visitor, if not as a participant.<br />
CAN YOU TELL US ABOUT YOUR<br />
SHORT, MEDIUM, AND LONG-<br />
TERM PLANS AND GOALS FOR THE<br />
FUTURE?<br />
As Dellsa Kimya, in the short term,<br />
the needs in the sector were first<br />
identified and a valuable and experienced<br />
staff was formed in the<br />
field of sales and marketing. Pilot<br />
and virgin sales areas were determined,<br />
and the sales and marketing<br />
potential in the target regions were<br />
evaluated. In the medium term,<br />
expanding the customer portfolio<br />
and finding new markets has been<br />
determined as the first target. In<br />
this context, the urgency was given<br />
to the planning and realization of<br />
the sales team’s visits to Turkey and<br />
abroad.<br />
In the long run; The main goal is to<br />
provide services, offer products,<br />
and create connections and sales<br />
points in every country and continent.<br />
To this end, Dellsa Kimya has<br />
been taking firm steps towards realizing<br />
all of its goals, step by step,<br />
since the day it was founded.<br />
<strong>Sleep</strong><strong>Tech</strong> • <strong>July</strong> - <strong>August</strong> 103
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