Sleep Tech July - August 2022

Profile
out their shipments and deliveries
without any worries for their
customers in Europe and the USA,
having a high standard of living.
CAN YOU MENTION THE
IMPORTANCE OF FAIRS FOR YOU
AND THE SECTOR? WHICH FAIRS
ARE YOU PLANNING TO ATTEND IN
NEXT PERIODS?
Unfortunately, the fairs were either
canceled or tried to virtually be
held with limited opportunities due
to the restriction of communication
and transportation in the world
during the pandemic process.
Even if communication has become
easier thanks to the Internet,
the conventional fairs have never
lost their importance for us on the
contrary, they have gained more
importance.
Fairs are places and occasions for
us to catch up, socialize and commune
with our customers, whom
we see as friends and solution
partners, and to introduce our new
products to them closely.
We are planning to participate in
many fairs both in our country and
in the global furniture sub-industry
and mattress sector.
DID YOU REACH THE CUSTOMER
POTENTIAL YOU EXPECTED AT THE
SLEEP EXPO MIDDLE EAST FAIR,
WHICH YOU ATTENDED RECENTLY?
As Osa Kımya, we had attended
this fair before and had good
memories. This year’s fair has also
exceeded our expectations and
it has been very productive and
positive for us in terms of meeting
with both our current customers
and our old customers.
The efficiency of our firm in the
region and the awareness of our
products have increased even
more thanks to this fair.
CAN YOU MENTION YOUR EXPORT
RANGE AND FOREIGN TRADE
MARKETING TACTICS?
Especially the importance and
amount of the bulky products
such as furniture, which have high
transport costs in the local production,
have increased very much at
economies and governments of
the countries due to the problems
and cost increases experienced in
the transportation sector.
The current conjuncture has
increased the need for raw materials
and semi-finished products
of furniture manufacturers in other
countries. This naturally gave us
the opportunity and chance to
serve more of our foreign customers
and export to them.
Our international sectoral experience
of years enables us to reach
customers in foreign countries
easily and to help them by knowing
their needs.
We will soon launch our new trade
projects in order to provide faster,
more reliable and more economical
service to customers in the foreign
market.
42 SleepTech • July - August