BEAST Magazine #1 2015

#Business | Digital
19
What is your view on Social
Commerce? In your opinion which
platform is the most suited for this
kind of purchasing?
Ironically, I think that Instagram
is very interesting in terms of social
commerce. We all know that one image
is worth a thousand words, and today,
one image is actually worth a thousand
clicks. As a matter of fact, visual media
and visual imagery is a faster and
more effective way to communicate
and also inspires emotion and action.
To me, Instagram has the potential to
become the first platform to unleash
the immense potential of social
commerce. A number of studies have
already shown that brands can improve
their conversion rate by around 7%,
by using this user generated content
on Instagram.
During your presentation at ICT
Spring Europe, you listed the best
reasons to invest in social and digital
content. Could you tell us a bit more?
© Oliv’images photographie
There is a large number of reasons
to definitively adopt a strong and
consistent digital social strategy.
Brands have to believe in the
power of social media. Platforms like
Instagram and Facebook give brands
an incredible reach. Social media are
also great in terms of brand building;
we have seen it with Instagram lately.
To reach a bigger scale, Facebook is
still number one. A third advantage
is that social media helps with brand
engagement: brands can interact
with their consumers. The focus is
really put on exchange and on what
fans desire. In this respect, another
platform to consider in the very next
future is SnapChat. As a matter of
fact, having a social media strategy
favors innovation: brands need to test
and learn. Brands can take calculated
risks and then progressively optimize
their digital and social media strategy.
BEAST MAGAZINE #1