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ContentS<br />
<strong>Issue</strong>: April/May 2017<br />
APRIL / MAY 2017<br />
Publisher:<br />
— Dipl. Ing. Stohor Polihronov<br />
publisher@msp-magazine.com<br />
Editor Board:<br />
— Astrid Kroll: astrid@msp-magazine.com<br />
— Milena Chobanova:<br />
milena.chobanova@msp-magazine.com<br />
— Hristo Nikolov:<br />
hristo.nikolov@msp-magazine.com<br />
www.msp-magazine.com<br />
DEDICATED TO THE MEAT, SEAFOOD AND POULTRY<br />
INDUSTRY IN EUROPE, RUSSIA AND CIS COUNTRIES<br />
NEW LIMA Models for VIV<br />
RUSSIA 2017<br />
НОВЫЕ модели<br />
оборудования компании<br />
LIMA для выставки VIV<br />
RUSSIA 2017<br />
Marketing:<br />
— Mirena Polihronova<br />
mirena.polihronova@msp-magazine.com<br />
— Milena Hristova<br />
milena.hristova@msp-magazine.com<br />
Russia Representative:<br />
— Plamena Lyubomirova<br />
russia@msp-magazine.com<br />
EXTREME<br />
SHELF LIFE<br />
ALSO LOOK<br />
ATTRACTIVE?<br />
МОЖЕТ ЛИ СЛИШКОМ<br />
ДЛИТЕЛЬНЫЙ СРОК ХРАНЕНИЯ<br />
БЫТЬ ПРИВЛЕКАТЕЛЬНЫМ?<br />
<strong>MSP</strong> Magazine is a publication of <strong>MSP</strong><br />
Magazine Ltd., Bulgaria. It is published<br />
bimonthly. An online version of the edition is<br />
available in English / Russian at www.mspmagazine.com.<br />
While every effort is made to ensure<br />
authenticity in the preparation of this<br />
publication, the publisher and editors cannot<br />
be held responsible for its contents. The<br />
views of contributors to the magazine are<br />
not necessarily those of the publishers. All<br />
trademark names cited in the magazine are<br />
property of their respective owners. Product<br />
brand names mentioned are intended to show<br />
compatibility only. Press releases, company<br />
profiles, articles and opinions are all welcome.<br />
Case study<br />
38.....Modern Packaging, Silent Branding: How Bigler’s Meat<br />
Products were Successfully Relaunched with the Support of<br />
Film Supplier Bemis and Equipment Manufacturer SEALPAC<br />
39.....Современные упаковки, тихий брэндинг: как мясные<br />
продукты компании Bigler были успешно обновлены при<br />
поддержке поставщика пленки Bemis и производителя<br />
оборудования SEALPAC<br />
Contact information:<br />
<strong>MSP</strong> Magazine<br />
Todor Penev 11, Unit 8<br />
9000 Varna, Bulgaria<br />
Tel.: +359 52 500 131<br />
Tel.: +359 884 <strong>25</strong> 16 12<br />
E-mail: support@msp-magazine.com<br />
www.msp-magazine.com<br />
2 | <strong>MSP</strong> Magazine • April/May 2017