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yaşam için baskı <strong>2018</strong><br />

Debbie McKeegan of TexIntel whose presentation was<br />

‘Reinventing Interiors: A Digital Transformation’.<br />

Debbie expressed her interest in finding the best of<br />

the available print technologies. Debbie began her<br />

career long before Photoshop existed when analogue<br />

screen print and steam fixing were prevalent.<br />

She wholeheartedly embraced the changes that<br />

digitisation brought and subsequently ran both a<br />

studio to design her own product ranges and a digital<br />

printing facility for 20 years.<br />

Debbie continues to design and market her own<br />

‘Debbie Mc’ range of fabrics and wall coverings. She<br />

has started a new business, TexIntel where she offers<br />

consultancy services for both analogue and digital<br />

technologies across all print processes and shares<br />

her knowledge. Debbie went on to show statistics that<br />

illustrate how large the markets are for décor printing<br />

and the small impact digital has made to date.<br />

These markets offer tremendous opportunities to<br />

disrupt the analogue processes with digital. The<br />

availability of affordable print in short runs for<br />

small micro business has created opportunities that<br />

didn’t previously exist. This was due to the fact a<br />

significantly higher minimum order was required to<br />

gain entry to market.<br />

The use of digital pigment print on cotton has now<br />

matured and the ink colour gamut has sufficiently<br />

expanded which makes it very appealing to<br />

buyers. However, Debbie had to develop fabric pretreatment<br />

that would support the production of this<br />

wider range of colours.<br />

The digital pigment print method jets ink onto<br />

the fabric directly and then by using heat curing,<br />

finished fabrics can be manufactured without<br />

using high volumes of water. This is a great<br />

advantage over conventional analogue production.<br />

Debbie continued to explain that a new benefit<br />

of digital design and printing is that it offers the<br />

chance to combine texture styles such as denim<br />

and calico on the same base fabric.<br />

Polyester remains a staple fabric when printed dye<br />

sublimation and presents durable washable quality<br />

that has many end uses, as they range of weights<br />

and surface finishes continue to increase. Latex<br />

inks have become widely adopted in wallpaper<br />

printing. Debbie emphasised the benefits of this<br />

high-resolution low toxicity technology.<br />

The upcoming trends include improved<br />

sustainability, the use of technical fabrics and<br />

remade furniture where new digitally printed<br />

designs are upcycling the old to new. It is possible<br />

to have new forms of customisation and lifestyle<br />

branding when you can order just a few metres of<br />

fabric or wallpaper. Debbie’s presentation left us<br />

inspired that digital imaging will continue to grow<br />

apace in this reinvigorated space.<br />

Having decided to stick with the creative<br />

presentations, I watched a presentation from Jan<br />

Baden from Druckprozess on ‘The Right Choice of<br />

Ink: A Journey Through Different Applications.’<br />

Jan reviewed the various ink technologies that are<br />

used in the décor market. He discussed the use of<br />

UV curing inks and their application in flooring,<br />

furniture and wide format display. However, Jan<br />

discussed the risks when these are under-cured. It<br />

is important that health risks are considered as the<br />

chemical constituents in UV formulations can be<br />

harmful when not fully cross-linked.<br />

Water-based (dye) inks are ecologically viable<br />

and free from VOC’s. They offer a wide gamut and<br />

excellent adhesion to pre-treated surfaces.<br />

Disperse/Sublimation inks are primarily used for<br />

polyester, either via direct printing or via transfer<br />

paper. As a dry process it offers reduced consumption<br />

of water, however biodegradability still is an issue.<br />

Reactive and acid dye inks are used to print on<br />

natural fabrics. However, printing digitally direct<br />

to fabric has to be steamed and washed before<br />

they are useable. These printing methods require<br />

considerable volumes of water in the curing<br />

washing phases of production.<br />

Pigment ink formulations dominate the home<br />

décor market, glass utilises UV curing digital with<br />

pre-treatment, ceramics use ceramic frit inks that<br />

must to be fired to create a fully durable finish. The<br />

main benefit of introducing digital into ceramics<br />

is that it reduces the thickness of the tiles required<br />

by screen printing techniques from 6mm to 4mm.<br />

This saves a lot of primary materials which have<br />

become a key driver in digital success for ceramics.<br />

Fashion textiles use dye sublimation ink for<br />

polyesters and pigment for cotton-based products.<br />

Regarding processes, Jan suggested that it is<br />

important to consider the speed of the process be<br />

it single pass or multi-pass, the quality and the<br />

durability through pre-treatment or post-treatment.<br />

It is vital to consider the cost of production of wet<br />

process vs dry digital techniques. This presentation<br />

offered a useful appreciation of the benefits of each

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