matbaa_teknik_ekim_2018

yaşam için baskı 2018
productivity. The combination of SELL
BASE, with up-to-date data reducing
the risk of errors, and CHILI publisher,
the Universal Graphics Engine, making
personalized layouts accessible to all,
brings about a multiplication effect.
The result is a much more efficient
creative process that is twice as
fast, less stressful and more
secure. “Our focus is on
sophisticated marketing
documents. CHILI publisher
meets this need in a userfriendly
way while opening
up a multitude of other marketing
applications – such as personalizing a flyer at
the right time in the right place”, highlights Rambaud.
Effective
personalization
with easy access and
integration
The platform operates on a simple
pattern. Brand data, such as product names,
references, features, images, and more, are handled
by SELL BASE. CHILI publisher, the Universal Graphics
Engine, is integrated into the workflow. By providing
access to design templates that comply with a company’s
branding guidelines, this module enables personalized
online editing of marketing documentation. These
templates can be delivery notes, business cards, flyers,
brochures, invitations, catalogs and more.
The task of creating documents, wherever it may take
place, is reduced to simply opening up a template
and personalizing it at will in SELL BASE, based on
validated and secure data. When personalization is
completed, the validated PDF is sent for printing. “We
work closely with CHILI publish. Both of us are small
organizations shaking up outdated models, and we
share the same philosophy, namely to simplify to the
max the creative process from start to finish – all the
way through to end-users who will be able to design
their own documents”, says Rambaud.
Manual effort for document creation halved
SELL BASE has significantly increased its workflow
A powerful partner
This integration allows SELL to expand its SELL BASE
service by enabling customers to create their own
commercial documents with an easy editing facility,
complying with the corporate identity and based on
secure content.
“Whether you’re generating a document based on
data, personalizing packaging based on a template
or adapting a digital image to a local context, you’ll
need a reliable engine to ensure your workflow runs
like clockwork,” explains Kevin Goeminee, CEO of
CHILI. “CHILI publisher can be integrated with a vast
ecosystem of partner solutions and complements
practically any marketing automation system. A tool
like CHILI publisher, the Universal Graphics Engine,
can add real value to marketing departments and
the content they wish to distribute. The tool’s
philosophy is perfectly suitable for a mature market,
like the French one. Any brand can tackle market
changes and create communications across all the
different future channels in line with corporate
identity – at a reduced service or self-service,
without any compromise.”
More information about CHILI publish, its solutions,
its partners, its ‘SPICY star’ customer base and its
worldwide implementations are available on its website:
http://www.chili-publish.com/.
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EKİM | OCTOBER | 2018