31.10.2012 Aufrufe

Land der Ideen - Fachhochschule Brandenburg

Land der Ideen - Fachhochschule Brandenburg

Land der Ideen - Fachhochschule Brandenburg

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A short trip to Brussels<br />

Brussels and the symbol of the World Fair of<br />

1958. After this visit, we drove through the<br />

city and saw the buildings of the European<br />

Quarter, whose mo<strong>der</strong>n architecture is a<br />

complete contrast to the ol<strong>der</strong> style in the<br />

rest of the city.<br />

After another short night in the hostel and a<br />

very delicious breakfast (hard decision between<br />

white bread and toasted white bread<br />

and limited choice of jams), we put our baggage<br />

into the bus and went to Honim. There<br />

we first met some marketing students who<br />

showed us the homepages which they had<br />

created in their English lessons. They asked<br />

us to evaluate their projects and give them<br />

some advice.<br />

Following this lesson, our partner students<br />

presented their group weblogs on the results<br />

of our project. This really impressed us.<br />

Afterwards it was our turn to present some<br />

photos from our sightseeing tour the day<br />

before and say some nice words and stories<br />

about it.<br />

Before we left Honim, we presented a basket<br />

of German specialities to the students as a<br />

thanks for their hospitality and had lunch<br />

together in the cafeteria. After saying goodbye<br />

to them, there was time to visit the <strong>Brandenburg</strong>er<br />

<strong>Land</strong>esvertretung and make the<br />

last shopping trip.<br />

In the evening, a visit to the DHL Brussels<br />

facility close to the airport was planned.<br />

There we found out what logistics is all about<br />

and were very impressed by the wide range of<br />

activities that DHL is involved in. We also had<br />

the opportunity to go into the warehouse.<br />

At 8.00 p.m. we started our journey back to<br />

infocus 02|2008<br />

Germany, where DHL<br />

Leipzig was waiting<br />

for us twelve hours<br />

later. Because we<br />

were in good time,<br />

we had a break of an<br />

hour in Cologne to<br />

go for a walk or drink<br />

a Kölsch.<br />

Punctually at 8.00<br />

a.m. we stood in<br />

front of the DHL building<br />

at the airport in<br />

Leipzig. While listening<br />

to an interesting<br />

presentation<br />

about DHL Express, a<br />

distinct section of<br />

the company, we<br />

enjoyed a delicious<br />

breakfast. DHL is<br />

newly-established in<br />

Leipzig, and everything<br />

is very large<br />

and impressive. We<br />

realised that DHL is a<br />

attractive company<br />

for internships, to<br />

write a final thesis or<br />

get a job as a young<br />

professional.<br />

INTERNATIONAL<br />

Looking back on our<br />

trip to Brussels, we<br />

can recapitulate<br />

At some points in Brussels you can find art. Here are hanging umbrellas over a street.<br />

that, although the time was too short, would all recommend that you go to find out<br />

Brussels is a trilingual (French, Dutch, for yourselves.<br />

English) very romantic, multicultural but also<br />

expensive city with a lot of young people and<br />

___________________________<br />

a good network of transportation. It is far Hogeschool voor Wetenschap & Kunst, Brussels:<br />

more than just a city of bureaucrats, and we http://www.honim.wenk.be<br />

Kompaktes BWL-Basiswissen<br />

Das Buch „Einführung in die Betriebswirtschaftslehre“<br />

von Dietmar Vahs/ Jan Schäfer-Kunz bietet<br />

dem Leser ein kompaktes betriebswirtschaftliches<br />

Basiswissen auf rund 784 Seiten. Inhaltlich wird<br />

dabei nicht nur ein Überblick über die Allgemeine<br />

BWL gegeben, son<strong>der</strong>n es werden Konzepte und<br />

Strategien vermittelt, auf denen die einzelnen Diszplinen<br />

<strong>der</strong> BWL aufgebaut sind. Es handelt sich<br />

dabei um ein breit gefächertes Spektrum, welches<br />

von <strong>der</strong> konstitutiven Entscheidung, <strong>der</strong> Unternehmensführung<br />

über die betriebliche Leistunger-<br />

stellung und das Rechnung- und Finanzwesen<br />

reicht. Durch die Integration anschaulicher Beispiele<br />

erfolgt dabei eine gelungene Verknüpfung<br />

zwischen Theorie und Unternehmenspraxis.<br />

Katharina Leipnitz<br />

Dietmar Vahs/ Jan Schäfer-Kunz:<br />

Einführung in die Betriebswirtschaftslehre<br />

5. Auflage 2007<br />

Schäffer-Poeschel Verlag, Stuttgart<br />

ISBN: 978-3-7910-2661-9<br />

33

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