AUSTRIAEXPORT - Advantage Austria

Further information on Austrian companies: www.advantageaustria.org AUSTRIAEXPORT
Bene are convinced that there is a clear connection
between the design of offices and workplaces, corporate
culture and a company’s success. and bene implement this
idea successfully through their concepts, products and services.
development, design and manufacture as well as advice
and sales are unified under one roof. With 80 locations
in 32 countries and 1517 employees worldwide, bene offer
regional access to all their services. For the 2007/08 fiscal
year, the company reported consolidated group sales of
252.5 mn euros and is austria’s market leader as well as
number six in Europe.
during the course of Europe’s leading digital conference,
dld (digital life design), held in munich in early 2009,
bene presented the new Filo line, which was designed by
EooS. in this intelligent system for meetings and conferences,
the advanced media technology remains concealed,
permitting the elegant exterior to shine. With their
coffice lounge line, bene show how comfortable and uncomplicated
networked offices can be. through such innovative
lines, bene demonstrate their leadership role as a driving
force for modern work and office environments, where
a smooth connection between digital worlds and real places
constitutes an important basis for corporate success.
Eferding’s HALI Büromöbel GmbH, undisputed number
two on the austrian office­furniture market, have great
(international) potential too. their distribution network in
austria is solid, and in the future, hali will increasingly
focus on international markets ­ mainly in Eastern European
countries, with russia as the main focus. Furthermore,
there have been inquiries from other central and Eastern
European countries, where an increasing number of excellent
opportunities can be found.
the export objectives are clear: by 2012, half of hali’s
sales revenue will be generated on international markets. in
the same way as in munich, Stuttgart, moscow and london,
hali want to be present in the trendy neighbourhoods
of other economic centres and position the company
accordingly. inhouse developments in design,
continuity from one product to the next, and increased
positioning through house brands are the multipliers for
future international markets. in the 2007/08 fiscal year, 370
employees generated sales of 58.9 mn euros, a 12% increase
from the previous year.
Since the 1970s, rapid development has marked the
company history of Blaha, which developed from a manufacturer
of chairs and other furniture for sitting to a hightech
office­furniture supplier that offers just­in­time delivery
and extensive advice. the principles of ergonomics
have always been a central concern: all employees in the
areas of office planning and furnishings receive continuous
training with regard to ergonomic and legal aspects and are
certified workplace experts or certified office planners. in
2004, the new design options product and service area was
developed. according to the motto “create your own office”,
complete custom office­furniture solutions were realised
in collaboration with experts. all aspects from design
and materials to colours, forms and organisation could be
specified separately, and every requirement, from company­specific
work processes to the company’s ci, was inclu­
umsatz von 58, 9 millionen Euro und damit um zwölf prozent
mehr als im jahr davor.
Seit den 1970er­jahren prägt eine rasante Entwicklung
die Firmengeschichte der Firma Blaha, die sich vom Sitzmöbelproduzenten
zum hightech­büromöbelanbieter mit
just­in­time­lieferung und umfassender beratung entwickelt
hat. Ein zentrales unternehmensanliegen waren
schon immer Ergonomiegrundsätze: Sämtliche mitarbeiter
im bereich der büroplanung und ­einrichtung werden kontinuierlich
hinsichtlich ergonomischer und rechtlicher
aspekte geschult und sind geprüfte arbeitsplatzexperten
oder geprüfte büroplaner. 2004 entstand der neue produkt­
und dienstleistungsbereich „design­optionen“. Nach dem
motto „create your own office“ werden im koordinierten
Zusammenwirken von Experten komplett individuelle büromöbellösungen
verwirklicht. alle aspekte von design und
materialien über Farben und Formgebung bis zur organisation
sind individuell spezifizierbar, alle anforderungen von
firmenspezifischen arbeitsprozessen bis zur unternehmensci
sind eingebunden. gab es in der Vergangenheit schon
anspruchsvolle projekte mit externen designern wie rené
chavanne (adolf­loos­Staatspreisträger für design 2005),
wurde 2007 ein eigenes design­team ins leben gerufen.
das blaha­Konzept eines wissensbasierten, technologieorientierten
unternehmens wird weiter ausgebaut und über
die bisherigen fachlichen und räumlichen grenzen aus­
Blaha have completed demanding projects with other designers such as René
Chavanne and, in 2007, formed their own inhouse design team.
Blaha hat schon früher anspruchsvolle Projekte mit externen Designern wie
René Chavanne realisiert und 2007 ein eigenes Design-Team ins Leben gerufen.
134/2009 www.advantageaustria.org
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© Blaha