Diplomarbeit Internationales Weinmarketing Stephan - Stephano

Dr. S. Oberpfalzer Masterstudiengang Internationales Weinmarketing, 20125 LiteraturverzeichnisAreni, C., Kim, D. (1993). The influence of background music on shoppingbehaviour: Classical versus top-forty music in a wine store. Advances in ConsumerResearch, Vol. 20, S. 336-340Backhaus, K., Erichson, B., Plinke, W., Weiber, R. (2011). MultivariateAnalysemethoden – Eine anwendungsorientierte Einführung, Berlin: SpringerVerlag, 13. AuflageBeverland, M., Lim, E., Morrison, M., Terziovski, M. (2006). In-store music andconsumer-brand relationships: Relational transformation following experiences of(mis)fit, Journal of Business Research, Vol. 59, S. 982-989Bruner, G., Hensel, P., James, K. (2005). Marketing Scales Handbook: ACompilation of Multi-Item Measures for Consumer Behavior & Advertising.American Marketing AssociationCaldwell, C., Hibbert, S. (2002). The influence of music tempo and musicalpreference on restaurant patrons’ behaviour, Psychology & Marketing, Vol. 19, No.11, S. 895DailyMail (2008). The music that makes a glass of wine taste better.www.dailymail.co.uk/news/article-566314/The-musicmakes-glass-wine-tastebetter.html.Gefunden am 19. Oktober 2011Derndorfer, E. (2008). Lebensmittelsensorik. Wien: Facultas.Derndorfer, E. (2009). Weinsensorik – Von der Wissenschaft zur Praxis. Wien: AVBuch.Gueguen, N., Jacob, C. (2007). Effect of background music on consumer´sbehaviour: A field experiment in a open-air market, European Journal of ScientificResearch, Vol. 16, No. 2, S. 268-272Hawes, J., Lumpkin, J. (1984). Understanding the outshopper. Journal of theAcademy of Marketing Science, Vol. 12, No. 4, S. 200-218Herrington, J., Capella, L. (1996). Effects of music in service environments: a field46