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CHILE<br />
ECONOMY<br />
distributors and importers, whom it considers key due to their knowledge and<br />
experience of the relevant markets.<br />
Attendance at international trade fairs is also prioritised as venues “where we<br />
have the opportunity to showcase our products and strengthen trade relations”.<br />
This work is reinforced by constant travel by the group’s sales people, including<br />
visits and meetings with existing and potential customers. Behind all this,<br />
impactful marketing and digital promotion is rolled out to secure greater visibility<br />
for the products.<br />
Aresti believes that Chile has the advantage of producing wines of excellent<br />
quality thanks to the country’s topographical and climatic conditions, and prices<br />
aimed at all types of consumers. It also points out the support of the Chilean<br />
state for exporters: “Chilean wineries receive support from institutions such as<br />
ProChile or Wines of Chile. Their help in promoting exports comes in the form<br />
of advice, training, organisation of fairs, and promotion of the country’s image<br />
and the reputation of Chilean wines abroad. They provide specific information<br />
on each market of interest, with the main objective of expanding exports. The<br />
international economic agreements signed by the Chilean state have facilitated<br />
JON USABIAGA, THE WINEMAKER AT VIÑA ARESTI<br />
106 SUMMER 2023 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE
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