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BEER
TREND
THE CROSNIER FAMILY
the authenticity of tradition whilst at the same time
injecting a spirit of innovation and a dash of modernity
as evidenced by the cutting-edge production
facilities. “Kiara is made from citrus fruits –
lemons, tangerines and citrons – grown in our own
orchards”, explains Anouk Basille, head of communications
and packaging development. “We showcase
a local, artisanal way of doing things, whilst
also focusing our communications on a young,
colourful and dynamic lifestyle beer with a packaging
design that appeals and unique flavours that
pique people’s interest”. Despite the abundance of
commercially available brands, Kiara has grown its
reputation in an era where consumers are increasingly
looking for local products and shunning a
more industrial approach.
L’EURELIENNE:
FROM BARLEY TO BEER
L’EURELIENNE: BARLEY IS GROWN ON THE FAMILY’S FARM
L’Eurélienne belongs to the generation of French
breweries born in the 21 st century. Its history began
in 2005 when 23-year-old Vincent Crosnier began
producing craft beers from barley grown on the
family farm. In his tiny workshop located in a stable,
the young brewer transformed barley into beer.
Through word of mouth and positive feedback from
tastings at farmers’ markets, he has successfully
developed a consumer audience. Chartres cathedral
and the fields of barley have become the brand’s
image. In 2012, production capacity was ramped up
due to new buildings and high-performance brewing
and bottling equipment. “We have developed a
genuine farm brewery and one of our unique features
is that we mostly use the barley grown in our fields
to produce the beer”, says Crosnier. “Our cereals
lend a certain mellowness to them and a distinctive
identity”. The beer undergoes a secondary fermentation
in the bottle. “L’Eurélienne is a beer with
natural ageability that contains simple ingredients
– water, barley, hops, yeast and natural ingredients
to enhance production”, adds Crosnier. With its
name a nod to its home department, the craft beer
has become an iconic terroir-driven product for both
locals and holidaymakers passing through.
92 SUMMER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE