San Francisco Film Society Oral History Project Interview with ...

CLAUDE JARMAN: That’s right. And I don’t know if you looked at the program, but they each wrote
stories about their experience with filmmaking. Jessica Mitford wrote a story. Niven Busch wrote a
story. And Alan wrote a story about dealing with Otto Preminger on—what was that?
MARGARITA LANDAZURI: Advise and Consent?
CLAUDE JARMAN: Yes. It’s a hilarious story. He does it all in German dialect. It’s very funny.
MARGARITA LANDAZURI: Was this a moneymaking thing? I understand that those were to be sold
at newsstands, the programs with these—
CLAUDE JARMAN: Maybe so. Maybe they did. But we usually tried to have unique posters at that
time. There was a fellow named Bruce Wolfe, who is a very fine sculptor now, who was an advertising
exec. And he would do the poster. And he did the one of the cable car tracks; I don’t know whether you
saw this. (HOLDS UP COVER OF THE 10 th SFIFF PROGRAM GUIDE WITH AN IMAGE OF
PAINTED CABLE CAR TRACKS) We were always trying to do something unique.
MARGARITA LANDAZURI: Oh, yeah, that’s great!
CLAUDE JARMAN: Isn’t that great? They’re going up the hill to the Masonic. They had it all painted.
It was a lot of money. We ended up paying $3000 to get this thing done, which for us was a lot of
money. Anyway, this was the last year of the Chamber’s commitment.
MARGARITA LANDAZURI: Did you know at the time already that the Chamber was going to back
off?
CLAUDE JARMAN: No. We didn’t know.
MARGARITA LANDAZURI: So you weren’t already planning for the future.
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