San Francisco Film Society Oral History Project Interview with ...

CLAUDE JARMAN: Correct, but at least that was a more provocative film. The Sergeant was not a
good film.
MARGARITA LANDAZURI: Now this was the first year that you went to the Castro as well as the
Palace. What brought that about?
CLAUDE JARMAN: We just felt that it would get more out into the community. We had a hard time
selling the distributors that we wanted to show the film twice, because they felt that we were taking box
office away from them. But we were able to convince them that it showed more exposure to the film. It
also increased our revenue, our box office. We didn’t feel like we lost our audience; we gained audience.
One didn’t cannibalize the other.
MARGARITA LANDAZURI: So every film that was shown at the Castro had been shown before at the
Palace?
CLAUDE JARMAN: Correct.
MARGARITA LANDAZURI: That didn’t go on that way, did it? I mean, you did have some premieres
at the Castro?
CLAUDE JARMAN: We did. We had some that we switched over. But if you look at most the films, we
would show like Friday at 7:00 at the Palace, and then Saturday, the next day, at 7:00.
MARGARITA LANDAZURI: And did you have two Opening Nights?
CLAUDE JARMAN: No. We only had one Opening Night.
MARGARITA LANDAZURI: Why did you decide to go back—actually, that year you had Opening
Night at the Masonic again.
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