PRICEWATERHOUSECOOPERS doo - American Chamber of ...

YEARBOOK 2010 American Chamber of Commerce in Croatia
formatika, Microsoft Hrvatska, Nike, SECCF- South
European Centre for Contemporary Finance, Vukmir
& Associates, Zadar Film, Atlantic Group, Gavrilović,
Merck Sharp & Dohme, Matijević Law Offices and
Vernexo. Guest Members include U.S. Embassy
- the Commercial Service.Our mission is to improve
protection and commercialization of IPR in
Croatia.
AmCham and consulting company Vernexo
jointly organized Intelektiv – intellectual property
rights business conference during February 2010.
With 150 participants mostly from services, marketing,
telecom, media and IT industries, Intelektiv
topics covered commercialization, management
and protection of IPR including patents, industrial
design, trademarks and copyright. Committee initiated
cooperation with Ministry of Finance – Customs.
At two shopping malls, at the begging of the
year Customs organized presentations of counterfeited
products seized. Goal was to present risks of
counterfeited products to economy and also health
and security risks for consumers. Consumers and
media interest was far above expectations.
Future plans include continuation of close
cooperation with Governmental bodies, raising
motivation of relevant authorities around IPR, engagement
with existing or future IPR related projects,
regional connections with IPR Committees
in surrounding countries, raising awareness of
the importance of IPR protection and education
of the market. IPR Committee will continue participation
and actively support activities of newly
formed Committee for cooperation with IPR rightholders
– established by Sate Intellectual Property
Office.
Committee is working close with local business
community and other professional organizations
that take care about IPR and perceive it as
essential business tool.
Marketing & Membership
Committee
Vedrana Likan, Chair
Colliers International d.o.o.
phone: 385 1 4886 280
vedrana.likan@colliers.com
Tomislav Krmpotić, Vice Chair
DOK-ING d.o.o.
Activity report 2010/2011
AmCham exists for its members. And its
existence is based on them. AmCham’s success
can only be measured by success of its members
to understand, utilize and benefit from service and
products that AmCham provides.
In turbulent 2009, that brought to Croatia and
companies operating here a lot of business, financial,
and social challenges, AmCham successfully attracted
and accepted 36 new members and finished
a year with a total of 156 members. By knowing that
2010 will be even more challenging for business in
Croatia, in January 2010 the Board of Governors decided
to up-grade Marketing and Membership Task
Force into a Committee and set a clear agenda – to
support its members business, image and success.
While attracting the new members is a clear
goal for a business organization such as AmCham,
this year the retention of existing members is set
as the priority that needs to be addressed, considered
and handled. Therefore the main goals of
newly formed Marketing and Membership Committee
were defined:
• Implementation of AmCham members’ servi ces
& products packages incl. Standards and extras for
members, Incentives, Member-2-member program
• Development of communication strategy with
members incl. Implementation of communication
channels – web-site, News & Views magazine, Ebulletin;
re-defining communication messages in
communication with existing and potential members;
Media relations implementation; Creating or empowering
new communication channels and means
• Continuous and active feedback collection
(communication, exchange, surveys…) and
based on it - implementation of AmCham members’
services and products.
In such challenging times as 2010 is and
2011 is still expected to be, attracting and retaining
satisfied, loyal, active and committed AmCham
members and creating greater values for them
shall be the ultimate goals of Membership and
Marketing Committee within AmCham.
Tourism Committee
Dubravka Davidović, Chair
The Nikola Tesla Association
phone: 385 91 2638 541
15