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The weighted-average useful lives of intangible assets amounted to<br />

Notes to the Financial Statements<br />

Trademarks and Other Intangible Assets<br />

Trademarks and other intangible assets consist of the following:<br />

Average amortization in years<br />

2009 2008<br />

Distribution, supply, and similar rights 14 16<br />

Product rights, licenses, and trademarks 17 18<br />

Know-how, patents, and production technologies 9 12<br />

Internally generated intangible assets 6 6<br />

Other rights and values 3 6<br />

ADIDAS GROUP, Annual Report, 2009<br />

Trademarks and other intangible assets € in millions<br />

Dec. 31, 2009 Dec. 31, 2008<br />

Trademarks, gross 1,342 1,390<br />

Less: accumulated amortization 0 0<br />

Trademarks, net 1,342 1,390<br />

Software, patents, and concessions, gross 538 517<br />

Less: accumulated amortization 378 313<br />

Other intangible assets, net 160 204<br />

Trademarks and other intangible assets, net 1,502 1,594<br />

The Group determines whether trademarks with indefinite useful lives are impaired at least on an annual basis. This requires an estimation of the fair value less<br />

costs to sell of the cash-generating units to which the trademark is allocated. Estimating the fair value less costs to sell requires the Group to make an estimate<br />

of the expected future brand-specific sales and appropriate arm’s-length royalty rates from the cash-generating unit and also to choose a suitable discount rate in<br />

order to calculate the present value of those cash flows. There was no impairment expense for the years ending December 31, 2009 and 2008.

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