ANNUAL REPORT - Dc Msme

8.5 SCHEMES OF THE
CORPORATION
To enhance the competitiveness of
micro, small & medium enterprises,
NSIC provides integrated support
services in the areas of Marketing,
Technology, Finance, etc. NSIC
is implementing the schemes
of Marketing Assistance and
Performance & Credit Rating on
behalf of the M/o MSME.
8.5.1 Marketing
MSMEs
Support to
‘Marketing’ has been identified as
one of the most important tools for
business development. It is critical
for the growth and survival of MSMEs
in today’s intensely competitive
market. NSIC acts as a facilitator and
has devised a number of schemes
to support enterprises in their
marketing efforts, both in domestic
and foreign markets. These schemes
are briefly described as under:-
a) Raw Material Distribution:
NSIC has made arrangements
with bulk manufacturers like Steel
Authority of India Ltd. (SAIL);
MSME
Chapter -VIII NSIC
Rashtriya Ispat Nigam Ltd. (RINL);
National Aluminium Company Ltd.
(NALCO), Sterlite Group; Indian Oil
Corporation Ltd.; Hindustan Zinc
Ltd. and Chennai Petrochemical
Corporation Ltd. etc., for procuring
raw materials like steel, aluminium,
zinc; petrochemical products and
coal etc. These arrangements are
aimed at making available raw
materials to MSMEs at reasonable
prices and in small quantities. The
financial assistance is also extended
for procurement of raw material by
MSMEs. During the year 2009-10,
Raw Material Facilitation to the tune
of Rs. 4,301 crore was provided to
MSMEs and up to 31st December,
2010 facilitation to the tune of Rs.
4,974 crore was extended.
b) Consortia and Tender
Marketing: Micro & Small Enterprises
(MSEs) in their individual capacity
face problems in procuring and
executing large orders, which deny
them a level-playing field vis a vis
large enterprises. NSIC, accordingly
forms consortia of small units
manufacturing the same products,
thereby pooling in their capacity
which provides comfort level to
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Annual Report
2010-11