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ANNUAL REPORT - Dc Msme

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Annual Report<br />

2010-11<br />

Chapter -IX EDIs/OTHER SCHEMES<br />

9.6.2 In order to further enhance<br />

the scope and effectiveness of<br />

the scheme by also extending<br />

information support, guidance and<br />

assistance to all entrepreneurs, a<br />

Udyami Helpline - a Call Centre<br />

for MSMEs has been set up.<br />

Information on various schemes of<br />

the Government targeted for the<br />

benefit of MSMEs is provided on a<br />

toll free number 1800-180-6763 in<br />

Hindi and English languages. The<br />

Udyami Helpline operates on all 365<br />

days of the year including Sundays<br />

and Holidays from 6 am to 10 pm.<br />

9.6.3 Apex organizations under<br />

the Ministry namely Office of DC<br />

(MSME), KVIC, NSIC and three<br />

national level EDIs i.e NIESBUD,<br />

Noida, NIMSME, Hyderabad and IIE,<br />

Guwahati through their field offices<br />

are working as deemed Udyami<br />

Mitras. The eligible organizations<br />

at State level and district level duly<br />

recommended by the concerned<br />

State Commissioner/ Director<br />

(Industries) are also empanelled as<br />

194<br />

Udyami Mitras. The Udyami Mitras<br />

are paid handholding charges<br />

under the Scheme, including<br />

nominal contribution of the<br />

concerned entrepreneur. However,<br />

the beneficiaries belonging to<br />

SC/ST/ Physically handicapped/<br />

Women and beneficiaries from NER<br />

are subsidized under the scheme<br />

for availing the handholding<br />

support from Udyami Mitra. 3,375<br />

numbers of Udyami Mitras have<br />

been empanelled up to December,<br />

2010, who are providing hand-<br />

holding assistance to about 9,500<br />

first generation entrepreneurs.<br />

9.7 MARKETING ASSISTANCE<br />

SCHEME<br />

9.7.1 This is an ongoing scheme for<br />

providing support to MSMEs. NSIC is<br />

the implementing agency on behalf<br />

of the M/o MSME. The main objectives<br />

of the scheme is to enhance<br />

the marketing competitiveness<br />

of MSMEs; to provide them a<br />

platform for interaction with the<br />

MSME

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