5. Key Commodity Performance - National Agricultural and Fishery ...

Competitiveness Analysis
5.6.13 Mango is one of the leading fruit crop exports of the country. Mangoes
coming from the major producing areas like Zambales, Guimaras and
Davao del Sur are generally competitive in export markets like Japan
and Hong Kong in terms of both price and cost (UA&P Foundation,
2000).
5.6.14 Japan appeared to be the more attractive market especially for
producers from Davao del Sur and Zamboanga since the derived export
parity prices are relatively higher than domestic wholesale prices.
Despite the high cost of transporting mangoes domestically, the
premium prices offered by the Japanese market may have spelled the
difference.
SWOT Analysis
5.6.15 The Philippine mango industry caters to both the domestic and export
market. One of its strengths is that it could be produced year-round
since there are already existing production technologies and at the same
time, land areas for expansion are available. In addition, it is regarded
as one of the best varieties in the world. The country’s strategic location
in Asia also gives the industry an advantage.
5.6.16 The industry, however, is not without its weaknesses. These include
the lack of quality (certified) planting materials – this is very critical
considering that mango is a long-gestating crop; high cost of inputs
such as fertilizers, flower inducers, and other chemicals; prevalence of
backyard farms which contribute to low productivity, low quality and high
post-harvest losses; lack of post-harvest facilities such as cold chain
and vapor heat treatment facilities; high costs of transport; and the need
to improve quality standards to meet especially the requirements in the
export markets.
5.6.17 There are also opportunities which the industry can tap. These include
the untapped demand particularly in the global market for both fresh and
processed products. The development of technologies for prolonging
the fruit’s shelf life also offers possibilities of shipping to distant markets
like the US and Europe.
5.6.18 The threats, meanwhile, are posed mainly by increasing competition in
the global market. Many countries are expanding their outputs such as Thailand,
Cambodia, Viet Nam, China, Australia, Pakistan, Ivory Coast, Honduras and Haiti
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