5. Key Commodity Performance - National Agricultural and Fishery ...
5. Key Commodity Performance - National Agricultural and Fishery ...
5. Key Commodity Performance - National Agricultural and Fishery ...
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Table <strong>5.</strong>6.3. MANGO INDUSTRY: SWOT Analysis<br />
Inputs<br />
STRENGTHS WEAKNESSES<br />
Production<br />
1. Philippine super mango is<br />
considered as one of the best<br />
varieties in the world<br />
1. Lack of quality (certified) planting<br />
materials<br />
2. High cost of inputs (e.g. fertilizers,<br />
chemicals for spraying)<br />
3. Long gestation period<br />
2. Year-round production possible 4. Low productivity<br />
3. Availability of production<br />
<strong>5.</strong> Low marketable quality due to<br />
technologies<br />
prevalence of backyard farms<br />
4. Expansion of new plantings in other 6. High losses due to high<br />
regions for off-season production perishability<br />
<strong>5.</strong> Priority fruit crop supported by the<br />
DA, DTI <strong>and</strong> DOST<br />
Processing/Post-harvest<br />
6. Availability of processing<br />
technologies<br />
7. Susceptible to insect pests,<br />
diseases <strong>and</strong> disorders<br />
8. Lack of post-harvest facilities (e.g.<br />
cold chain, VHT)<br />
9. Availability of raw materials for<br />
processing (fresh mango)<br />
Marketing<br />
7. Strategic location of Philippines in 10.High freight cost <strong>and</strong> inadequate<br />
ASEAN <strong>and</strong> Asian markets<br />
transport facilities/price fluctuation<br />
8. Peak season coincides with most 11.Lack of quality assurance plan <strong>and</strong><br />
favorable market in Hong<br />
HACCP<br />
Kong/China<br />
12.Inadequate marketing <strong>and</strong> other<br />
information to support decision<br />
making of industry players<br />
OPPORTUNITIES THREATS<br />
1. Growing domestic consumer base 1. Increasing competition in the global<br />
market<br />
2. Strategic location of the Philippines<br />
in ASEAN <strong>and</strong> Asian markets<br />
2. Unmet dem<strong>and</strong> during off-season<br />
hence the danger of exportsubstitution<br />
from other mango<br />
producing countries<br />
3. Expansion of markets (USA, 3. Imposition of sanitary <strong>and</strong><br />
5- 48
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