The Economic Impact of the UK Film Industry - BFI - British Film ...
The Economic Impact of the UK Film Industry - BFI - British Film ...
The Economic Impact of the UK Film Industry - BFI - British Film ...
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programmes and commercials.<br />
<strong>The</strong> core <strong>UK</strong> film industry’s impact is much wider…<br />
<strong>Economic</strong> Contribution <strong>of</strong> <strong>the</strong> <strong>UK</strong> <strong>Film</strong> <strong>Industry</strong><br />
July 2007<br />
• <strong>The</strong> core <strong>UK</strong> film industry contributes to <strong>the</strong> economy and Exchequer in a number <strong>of</strong> o<strong>the</strong>r ways not<br />
captured by standard multipliers - for example, by promoting <strong>British</strong> cultural life, attracting tourists to<br />
<strong>the</strong> <strong>UK</strong>, supporting <strong>UK</strong> exporters, and generating sales <strong>of</strong> DVDs, CDs and o<strong>the</strong>r merchandise.<br />
…promoting <strong>British</strong> cultural life…<br />
• <strong>The</strong> core <strong>UK</strong> film industry contributes substantially to <strong>the</strong> cultural life <strong>of</strong> <strong>the</strong> <strong>UK</strong>. Successful <strong>UK</strong> films<br />
are a means <strong>of</strong> expression <strong>of</strong> <strong>British</strong> identity. <strong>UK</strong> films also address <strong>the</strong> social challenges that <strong>the</strong><br />
country faces in <strong>the</strong> 21 st century, including drug addiction, prejudice and race relations.<br />
• Moreover, econometric evidence suggests that film audiences place a premium on indigenous films.<br />
Our estimates suggest that, o<strong>the</strong>r things equal, a film shown in <strong>the</strong> <strong>UK</strong> can expect its box <strong>of</strong>fice<br />
revenue to be up to 30% higher if it is indigenous. On this basis, we calculate that <strong>the</strong> existence <strong>of</strong> <strong>UK</strong><br />
films boosted <strong>the</strong> average box <strong>of</strong>fice revenues <strong>of</strong> cinemas by more than £50 million a year over <strong>the</strong><br />
last decade. As a result, employment in <strong>the</strong> exhibition sector <strong>of</strong> <strong>the</strong> core <strong>UK</strong> film industry has<br />
probably been around 500 higher than it would have been if cinemas had been showing only foreign<br />
films, with tax revenues around £8 million a year higher.<br />
• But <strong>the</strong> support provided to <strong>the</strong> core <strong>UK</strong> film industry has also ensured that several film-makers have<br />
maintained a <strong>British</strong> setting for stories ra<strong>the</strong>r than translating <strong>the</strong>m into <strong>the</strong> context <strong>of</strong> ano<strong>the</strong>r country.<br />
For example, <strong>the</strong>re was speculation that <strong>the</strong> characters in <strong>the</strong> Harry Potter films were to be depicted<br />
as Americans with <strong>the</strong> School named as Hogwarts High. And <strong>the</strong> <strong>UK</strong> currently benefits from stories<br />
originally set overseas being translated to <strong>the</strong> <strong>UK</strong> when <strong>the</strong>y are mad into films. For example, Run<br />
Fat Boy Run was originally written as being set in New York but London has been chosen as <strong>the</strong><br />
backdrop for <strong>the</strong> film, with significant help and support from <strong>Film</strong> London.<br />
…attracting tourists to <strong>the</strong> <strong>UK</strong>…<br />
• <strong>The</strong> presentation <strong>of</strong> <strong>UK</strong> life in films is not only important in sustaining our culture. It also has important<br />
impacts on <strong>UK</strong> tourism and trade.<br />
• <strong>The</strong> impact <strong>of</strong> film on tourism is well-documented through a number <strong>of</strong> case studies and is recognised<br />
in <strong>the</strong> marketing campaigns <strong>of</strong> tourist boards around <strong>the</strong> world. For example, Movies Maps are<br />
available to direct tourists to key locations depicted in films such as Match Point, Closer, Bridget<br />
Jones, Love Actually, Thunderbirds, Miss Potter and Pride and Prejudice.<br />
• While <strong>the</strong>re is limited robust statistical data quantifying <strong>the</strong> value <strong>of</strong> this impact, <strong>the</strong> available evidence<br />
suggests around 1 in 10 visits may be attributed to <strong>the</strong> impact <strong>of</strong> <strong>UK</strong> films.<br />
• On this basis we estimate that around £1.8 billion <strong>of</strong> visitor spend a year might be attributable to <strong>UK</strong><br />
films.<br />
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