Exercise Attitudes and Behaviors: A Survey of Adults Age 50-79 - Aarp
Exercise Attitudes and Behaviors: A Survey of Adults Age 50-79 - Aarp
Exercise Attitudes and Behaviors: A Survey of Adults Age 50-79 - Aarp
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VII. <strong>Attitudes</strong> Toward Health <strong>and</strong> Fitness:<br />
A Multivariate Segmentation<br />
<strong>Attitudes</strong> Toward Health <strong>and</strong> Fitness:<br />
A Multivariate Segmentation<br />
In order to determine whether or not Americans <strong>50</strong>-<strong>79</strong> group themselves<br />
according to shared attitudes about exercise <strong>and</strong> fitness, RoperASW<br />
statisticians conducted a multivariate segmentation (K-Means) <strong>of</strong><br />
respondents into six groups based on their level <strong>of</strong> physical activity (Qs. 7)<br />
<strong>and</strong> attitudes toward exercise <strong>and</strong> fitness (Qs. 5a, 13, 14).<br />
Among those who are physically active at any level (59%), the following<br />
three groups emerge:<br />
• Socializers (14%)<br />
• Maintainers (27%)<br />
• Mind & Body (14%)<br />
Those not at all physically active (39%) divide into the following three<br />
groups:<br />
• The Infirm (13%)<br />
• Unmotivateds (12%)<br />
• Hectics (12%)<br />
The balance (9%) do not fit comfortably into any <strong>of</strong> these six groups, nor<br />
together comprise a separate, coherent segment.<br />
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