Exercise Attitudes and Behaviors: A Survey of Adults Age 50-79 - Aarp
Exercise Attitudes and Behaviors: A Survey of Adults Age 50-79 - Aarp
Exercise Attitudes and Behaviors: A Survey of Adults Age 50-79 - Aarp
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Focus on “Socializers”<br />
<strong>Attitudes</strong> Toward Health <strong>and</strong> Fitness:<br />
A Multivariate Segmentation<br />
Tend to be male, younger than average, <strong>and</strong> exercise regularly to have<br />
fun, be with friends—<strong>and</strong> improve their sex lives. Three-quarters are<br />
“very satisfied” with life—the highest proportion among all segments.<br />
Most have been regularly active for at least a year (78%). About one in<br />
five (22%), however, just started in the past six months.<br />
Major reasons they exercise include:<br />
• Having fun (84%)<br />
• Socializing with other people (47%)<br />
• Having a better sex life (42%).<br />
Base: Total respondents<br />
Pr<strong>of</strong>ile <strong>of</strong> “Socializers”<br />
(by Segment)<br />
Socia- Main- Mind & Unmoti-<br />
lizers tainers Body Infirm vateds Hectics<br />
% % % % % %<br />
“Major” reasons exercise:<br />
Having fun 84 29 68 NA NA NA<br />
Socializing with other people 47 6 51 NA NA NA<br />
Having better sex 42 37 -- NA NA NA<br />
“I’m going to read a list <strong>of</strong> benefits people say they get from exercise. For each, please<br />
tell me whether you feel it is a major reason, a minor reason, or not really a reason you<br />
exercise.” (Q.13)<br />
Source: First wave<br />
© 2002 AARP Page 81