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An Alternative Future for the North East Mission Industrial Zone

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In addition to zoning, <strong>the</strong> city has programs in place through <strong>the</strong> Office of<br />

Economic Development (OED). OED uses a variety of retention and<br />

expansion tools, including zoning changes, infrastructure improvements,<br />

finance and permit streamlining, site location assistance, and public works<br />

issues resolution. Throughout <strong>the</strong> West Berkeley Plan process, OED conducted<br />

interviews with all <strong>the</strong> firms in West Berkeley, planned lunches with<br />

industrial firms, and mailed a survey to all manufacturers and major employers<br />

in <strong>the</strong> area. In 1999, “OED’s outreach ef<strong>for</strong>ts linked hundreds of<br />

Berkeley residents to jobs and helped more than 10 businesses expand or<br />

relocate locally.” Through Berkeley’s First Source Employment program,<br />

OED also links qualified residents with local firms,<br />

helping to preserve a higher-paying employment base<br />

of blue-collar jobs. The OED also helps facilitate <strong>the</strong><br />

reuse of large, vacant sites (such as Colgate and Utility<br />

Body), cited as an economic development<br />

activity in <strong>the</strong> plan.<br />

According to one staff person, it is<br />

hard to say that <strong>the</strong> protective zoning<br />

has worked. Many of <strong>the</strong> factories<br />

and land sat vacant <strong>for</strong> a long time.<br />

One site that is touted as a success<br />

under this plan is a piece of property<br />

next to <strong>the</strong> Bayer complex. Because<br />

of <strong>the</strong> restrictive zoning, <strong>the</strong> property<br />

owners were <strong>for</strong>ced to sell to Bayer<br />

because <strong>the</strong>y could not find anyone<br />

to develop it as industrial. Some of<br />

this site ended up as parking <strong>for</strong> <strong>the</strong><br />

Bayer facility, which has allowed<br />

<strong>the</strong>m to develop o<strong>the</strong>r portions of <strong>the</strong>ir property with<br />

o<strong>the</strong>r lab and office facilities. Many industrial businesses<br />

that have located in West Berkeley would have<br />

done so anyway, without <strong>the</strong> IPZ, and have not created<br />

high-paying jobs. Most new jobs created recently<br />

pay $11 or $12 per hour and are not union jobs. It is<br />

also hard to say how many local residents have actually<br />

been hired by <strong>the</strong>se businesses. According to new<br />

data from <strong>the</strong> 2000 census, 70% of <strong>the</strong> employed residents<br />

in Berkeley are in professional or managerial<br />

occupations, with very minimal employment in manufacturing<br />

jobs. This staff person also feels that housing<br />

costs in Berkeley have done more to impact lowincome<br />

residents than <strong>the</strong> lack of “industrial land” and<br />

loss of manufacturing jobs. Many of <strong>the</strong> real manufacturing<br />

jobs left long be<strong>for</strong>e 1993.<br />

<strong>Mission</strong> Coalition <strong>for</strong> Economic Justice & Jobs<br />

West Berkley industrial build reconfigured <strong>for</strong><br />

live/work units<br />

“Working Man’s” cafe located across from <strong>the</strong><br />

Philadelphia Quartz factory in West Berkeley<br />

IPZ Literature Review & Case Studies <br />

III.17<br />

<strong>An</strong> <strong>Alternative</strong> <strong>Future</strong> <strong>for</strong> <strong>the</strong> NEMIZ

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