Postal Bulletin 22086 - October 3, 2002 - USPS.com® - About
Postal Bulletin 22086 - October 3, 2002 - USPS.com® - About
Postal Bulletin 22086 - October 3, 2002 - USPS.com® - About
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POSTAL BULLETIN <strong>22086</strong> (10-3-02)<br />
The Holiday point-of-purchase (POP) kits and employee communications<br />
elements will start arriving in all offices this week. Make sure to change<br />
the signs on <strong>October</strong> 19 so customers are aware of the services they<br />
need. It’ll make their holidays brighter — and help our bottom line.<br />
Ring in the holidays There’s a new FIRSTCLASS PHONECARD holiday 4-pack available this<br />
season that offers customers a great deal. It features four 50-minute<br />
phone cards for only $24. If sold separately at the current retail price,<br />
customers would pay $32 for the four cards. At the new low price, it’s like<br />
getting one 50-minute FIRSTCLASS PHONECARD free! The holiday<br />
4-packs make great stocking stuffers and are perfect gifts for teachers,<br />
the barber, the newspaper delivery person, the dog walker — everyone<br />
on the holiday gift-giving list. This promotion is bound to raise<br />
FIRSTCLASS PHONECARD revenue during the holiday season.<br />
ReadyPost video The <strong>Postal</strong> Service, in partnership with Hallmark, has produced a<br />
14-minute video on the ReadyPost shipping supplies program. Topics<br />
include commentary by <strong>Postal</strong> Service Retail Marketing on the national<br />
program and its success, testimonials from <strong>Postal</strong> Service employees<br />
around the country, and principles of successful ReadyPost retailing<br />
efforts. These principles include anticipating customer needs, ordering the<br />
right product mix and making it available, and clean and well-organized<br />
merchandising. Copies of the video were sent to each district. Offices<br />
interested in obtaining a copy should contact their retail specialist.<br />
One of Hallmark’s responsibilities is to provide unit-level support to help<br />
ensure Post Offices are getting the fullest benefit from ReadyPost.<br />
Hallmark representatives will be available to attend <strong>Postal</strong> Service retail<br />
meetings to provide an educational PowerPoint overview on the<br />
ReadyPost shipping supplies program. This 45-minute presentation<br />
includes a showing of the video. Hallmark representatives also will be<br />
able to answer any questions concerning the program. If you’re<br />
interested, please contact Susan Thomas, Hallmark representative, at<br />
816-216-3214 or e-mail her at sthomas5@hallmark.com.<br />
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