Ektron Product Release Notes - WebHelp - Ektron

Mobile-Driven Web Design
example, a persona could be Ted the Technical Decision Maker. You know Ted’s title, and a
few pieces of data to identify him, such as his industry, business challenges, and so on.
Ektron's Persona Management (PM) feature lets you leverage this knowledge to engage site
visitors in meaningful and relevant ways. PM enables you to create personalized Web
experiences, where content is matched to a visitor's unique interests, thereby increasing
their engagement and driving more marketing qualified leads to your sales team.
As site visitors navigate your website and take actions, such as completing a form, Ektron
tracks the activity and matches the behavior pattern to a pre-defined persona. The
information collected on the form can be transferred to a CRM system, such a Salesforce.
PM can then build personas based on thatinformation. For example, a PM rule might be
“Salesforce Industry is Healthcare.” Only users who enter that value on a form will be
identified as that persona. As Ektron collects more information about a visitor (during an
initial as well as subsequent visits), it can increasingly present more relevant content that
will result in a conversion.
The Targeted Content widget now includes a Persona Title condition that lets you identify a
persona as one of the conditions. See Creating Conditions with the Targeted Content Widget
in the Ektron Reference.
Mobile-Driven Web Design
See Ektron's Mobile-Driven Web Experience in the Ektron Reference.
l You can group devices by breakpoint. Ektron provides 2 default groups by breakpoint
(Smart Phone and Tablets). You can create other groups. When a Web page detects a
device that fits within a breakpoint, it selects an image specified for that breakpoint.
For example, the following images show a "Times Square" article example on a Smart
Phone. Authors can swap out the desktop image (left) for an image that renders well on
smaller devices (right); the shrunken image on the left gets replaced by the image on
the right.
18 Ektron Product Release Notes—All Releases