For hotel industry and real estate - B2B24

the result of a strange alliance between intellectuals and smallto-medium
sized employers. In geographical areas such as Milan
they established a sort of operative alliance which opted to set up
at once, starting with industrial products, the transformation of
society and structures that Rome was slow to programme».
The Italian design system (the network of Agencies for research,
innovation and promotion in the field of design is entitled ‘sistema
design Italia’ - www.sistemadesignitalia.it) is based, now as in
its earliest days, on the synergy between small-to-medium sized
companies, design schools and enlightened designers. Protagonists
of furnishing and accessories include such now-historical
brands as Zanotta, Cassina, Alias, Kartell, Arflex, Gruppo Feg,
Danese, Driade, Poliform, Molteni&C, B&B Italia, Moroso, Bernini,
Poltrona Frau, Emu and Tisettanta which wrote the first pages in
Lobby of Palais Stephanie, Cannes, project by
Maurizio Favetta. Above, fluctuating chandelier
created by Andromeda in the Market restaurant of
W. Buckhead Hotel, Atlanta. Project by Karim Rashid.
the history of industrial design together with many well-remembered
designers: Giò Ponti, Rodolfo Bonetto, Giuseppe Terragni
and, later, Marco Zanuso, Vico Magistretti, Achille Castiglioni and
Ico Parisi. Essential names in the field of lighting are Artemide
Flos, Luceplan, OLuce, IGuzzini Illuminazione and De Majo while
knick-knacks and tableware include such long-established companies
as Alessi, Richard Ginori, Livellara and Sambonet. The list
of brands in the houseware sector that hold the name of Italy
high in the world would be long indeed. The truly interesting fact,
though, is that the interaction between company and design of
the ‘forefathers’ led to a widespread ‘pollination’ that nourished
scores of companies, some of which later found a precise position
in the reference markets and became leaders in their turn. This is
the case, in the contract market, with Interna, today a major player
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