15.08.2013 Views

For hotel industry and real estate - B2B24

For hotel industry and real estate - B2B24

For hotel industry and real estate - B2B24

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

LE ORIGINI<br />

Tre Marie celebrates<br />

its origins with packages<br />

with which you can relive the<br />

atmosphere of the Milanese<br />

pastry shop at the end of the 19th<br />

century. Fine details <strong>and</strong> views<br />

of an old-world Milan evoke<br />

inimitable traditions <strong>and</strong><br />

origins.<br />

CONTEMPORANEA<br />

An original <strong>and</strong> distinctive<br />

style interpreting the<br />

Christmas customs through<br />

contemporary eyes. Confi rmation<br />

of Tre Marie’s attention to<br />

new trends <strong>and</strong> to a public<br />

open to novelties <strong>and</strong><br />

fashions.<br />

Ahistorical trademark symbolic of Milanese cake-making, Tre Marie lives poised between tradition<br />

<strong>and</strong> legend. It is told that a group of knights, returning from the Holy L<strong>and</strong> in 1150,<br />

founded the Confraternity of the Four Maries. Their bakery offered fl our <strong>and</strong> bread to the needy, in<br />

exchange for copper coins portraying the four pious women most loved by Jesus. Over the years the heritage of the<br />

confraternity was taken up by the bakery of the Tre Marie (Three Maries), the signboard of which, as a mark of respect,<br />

separated the image of the Blessed Virgin from that of the ‘lesser’ Maries. Thus was born the Tre Marie trademark. During<br />

the centuries the bakery was transformed <strong>and</strong> in 1896 became the famous pastry-shop in Milan’s Corso Vittorio Emanuele.<br />

In the 1960s it was decided to ‘export’ the Panettone beyond the city walls of Milan. No fewer than 150 letters were written<br />

by h<strong>and</strong> <strong>and</strong> sent to the most representative pastry-shops of Italy, proposing an ‘exclusive’ offer of the Christmas product.<br />

It was a genuine success <strong>and</strong> the panettone began to be sent to every corner of the Italian peninsula. Now, as then, the Tre<br />

Marie panettone is the result of a process that pays homage to artisan skills. Tre Marie panettoni are today divided into three<br />

lines: Le Origini, Pasticceria <strong>and</strong> Contemporanea. A trademark of the GranMilano company, Tre Marie also offers p<strong>and</strong>oro,<br />

pralines, Easter eggs <strong>and</strong> colombe, as well as a rich line of frozen croissants providing a high quality breakfast for those eating<br />

away from home. This year Tre Marie has created two new products, one sweet <strong>and</strong> one savoury, specially conceived to<br />

be completed by the consumers’ inspiration <strong>and</strong> imagination. The sweet panettone has no raisins or c<strong>and</strong>ied fruits, the<br />

savoury one is the Tre Marie’s interpretation of the gastronomic Milanese panettone. Tre Marie invited two internationally<br />

famous chefs to interpret them in the light of their own gastronomic philosophy. Davide Oldani has therefore<br />

created a series of recipes for the sweet panettone <strong>and</strong> Carlo Cracco has interpreted the savoury one. The two<br />

new panettoni are offered in a gift box also containing recipes by the chefs.<br />

Pianeta<strong>hotel</strong> international for GranMilano<br />

PASTICCERIA<br />

Artisan inspiration, in the<br />

High-class Pastry-making<br />

tradition, care over details,<br />

<strong>and</strong> vocation to excellence are<br />

all elements emphasized by the<br />

h<strong>and</strong>made creation of refi ned<br />

packages, enriched by<br />

precious gift items typical<br />

of the Christmas<br />

tradition.<br />

Tre Marie is a trademark<br />

of GranMilano Spa<br />

via Bistolfi , 31<br />

20134 Milano - ITALY<br />

tel. +39 02 21791<br />

fax +39 02 2179366<br />

info@granmilano.it<br />

tremarie.it<br />

PIANETAHOTEL<br />

international

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!