24 lit corbels. It is ‘supported’ by a pillar in treeform which rises to disappear in the ceiling, illuminated with yellow lighting. The swimmingpool, too is pervaded by gleams of blue light produced by underwater led lighting, while the great bellow-shaped ceiling unleashes a spectacular cascade of raindrops. Another ‘tree’ at the centre <strong>and</strong> a conical element on the wall create water jets to enliven the space. The great window of the swimming-pool gives a view of the relaxation zone with its flooring in natural stone <strong>and</strong> comfortable chaise-longues. Here, too, light plays a primary role. ‘It’s a total design, aimed at an extraordinary search for emotiveness. The spaces are treated as splinters of architecture, proclaiming a seductive theatricality which interacts with all the sensorial spheres. The paths <strong>and</strong> relaxation zones are designed to complete the effect <strong>and</strong> lull the guest into a sweet dream of relaxation’, explains Simone Micheli. All the furnishings <strong>and</strong> floors (except those of the treatment booths which are in solid surface Staron by Samsung) are produced by Italian companies <strong>and</strong> most are signed by Simone Micheli. These include the Axia Bath Collection, the loungers by Lemi, the Hug relaxation loungers by Schönhuber Franchi <strong>and</strong> the Frozen sanitary equipment by Simas Acqua Space. Luxury, customization is strategic by Paola Leone Hotels out of fairy tales opening onto breathtaking views, skyscrapers in the middle of metropolises, resorts conceived as private residences: these are the scenarios, the terms of reference when we speak of luxury <strong>hotel</strong>s. And luxury, in architecture generally, is a concept that has continuity with the past. Ages <strong>and</strong> styles change, but luxury buildings <strong>and</strong> <strong>hotel</strong>s, the immediate reflection of wellbeing, have always existed. Indeed, in a certain sense they have written the history of architecture <strong>and</strong> of man. And, given that luxury is the trappings of wealth, lo <strong>and</strong> behold the majestic new <strong>hotel</strong>s rising in the nouveau riche countries of the world, from the Arab Emirates to China, Russia <strong>and</strong> Thail<strong>and</strong>. Those dealing today in <strong>hotel</strong> contracts have enormous opportunities in this sector <strong>and</strong> in the new countries. Specialized Italian architects <strong>and</strong> companies therefore have already in their portfolios numerous prestigious <strong>hotel</strong>s created all over the world. Derna Del Stabile, co-owner of Interna Group - a company specializing in the high level contract sector on an international scale - notes that there are great possibilities abroad, but that selection is cutthroat. But the crucial point is one alone: to be up to the competition. It is clear, then, that only companies in the upper bracket can guarantee high quality products <strong>and</strong> provide customer assistance, even abroad, from the project to ‘turnkey’, creating furnishing <strong>and</strong> components on request. During the last year Interna Group, for exam- Above, swimming-pool of Spa at Exedra Hotel, Nice. Project by Simone Micheli (photo by Juergen Eheim). Alongside, Moroccan splendour <strong>and</strong> Made in Italy quality coexist in La Mamounia Hotel, Marrakech, created by Interna Group.
Florence - David h.10.25 A.M.
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74 SICIS Via Canala 75-79 48010 Rav
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76 STYL ARTE Via per Meina, 15 2801
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94 4The Hotel Milano Scala, a zero
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96 Studio Simone Micheli 4Townhouse
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