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Introduction - UNDP The Gambia

Introduction - UNDP The Gambia

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of the country’s membership of the World<br />

Trade Organisation and the country’s<br />

eligibility under AGOA.<br />

DOSTIE is also being developed as a central<br />

information base for the private sector,<br />

especially for small producers like<br />

horticultural producers who need to be linked<br />

with consumers in the tourist industry, such<br />

as hotels and restaurants, and to overseas<br />

markets. It should be noted at this point that<br />

although some degree of success has been<br />

achieved in creating links between local<br />

producers and the hotel industry, this is<br />

largely limited to fresh vegetable and fresh<br />

fish supplies. Most other foodstuffs, such as<br />

meat, poultry and dairy products, are<br />

imported. Besides, these supplies to hotels are<br />

not always regular or consistent in the quality<br />

and quantity required by the tourist industry.<br />

In effect, the linkage between local producers<br />

and consumers in the tourist industry is still<br />

very weak.<br />

DOSTIE still lacks policy focus and the<br />

institutional capacity to effectively promote<br />

foreign investment for the growth and<br />

development of the manufacturing and<br />

processing industries, which are essential to<br />

expand the economic base of the country, for<br />

the creation of jobs, generation of income<br />

and, consequently, the reduction of poverty<br />

and the achievement of the other MDGs.<br />

<strong>The</strong>re are several constraints that inhibit the<br />

growth and development of the tourist<br />

industry in <strong>The</strong> <strong>Gambia</strong>, namely:<br />

• inadequate market expansion strategies<br />

• over-dependence on foreign tour<br />

operators for the promotion and<br />

marketing of <strong>The</strong> <strong>Gambia</strong> as a tourist<br />

destination<br />

• weak linkage between the tourist<br />

industry and local producers.<br />

<strong>The</strong> development of the tourist industry is<br />

hampered by the constraints of lack of<br />

adequate public institutional support, lack of<br />

effective policy support for growth in tourist<br />

arrivals and the burden of the multiple-tax<br />

regime and duties imposed on the private<br />

sector in the tourist industry, which act as a<br />

disincentive to the growth and sustainability<br />

of the industry.<br />

<strong>The</strong> seasonal nature of the tourist trade is also<br />

a major constraint to the growth and<br />

development of the industry. <strong>The</strong> tourist<br />

season is limited to five months of the year,<br />

namely, November to March.<br />

<strong>The</strong> current capacity building strategies at<br />

DOSTC, which are directed at assisting the<br />

growth and development of the tourist<br />

industry, are restricted in scope and will<br />

inevitably have a limited impact on the<br />

growth and development of the industry.<br />

3.3.2 Capacity Building at the<br />

Department of State for Tourism and<br />

Culture<br />

<strong>The</strong> tourist industry in <strong>The</strong> <strong>Gambia</strong>, although<br />

small in international terms (with annual<br />

visitor arrivals of some 100,000), is<br />

substantial as it averages a 12 percent share of<br />

the GDP and provides direct employment,<br />

including self-employment, to some 10,000<br />

people.<br />

Tourism is a substantial foreign exchange<br />

earner for the economy and therefore should<br />

be categorised as an export sector. It is also a<br />

substantial tax revenue earner for the<br />

government, and uses local agricultural<br />

produce.<br />

Capacity building components consist of<br />

strengthening the capacity of the <strong>Gambia</strong><br />

Tourism Authority (GTA) to market <strong>The</strong><br />

<strong>Gambia</strong> as a tourist destination in the<br />

international market, particularly in Europe. It<br />

also includes strengthening linkages between<br />

tourist industry consumers and local<br />

producers.<br />

It is evident from the multiplicity and<br />

complex nature of the constraints that beset<br />

the tourist industry that the above-cited<br />

strategies hardly address the needs of the<br />

sector. <strong>The</strong> GTA still lacks the institutional<br />

capacity and financial resources to afford a<br />

presence in the tourist emitting countries to<br />

promote the country as a competitive tourist<br />

destination. Its budget is inadequate to allow<br />

________________________________________________________________________________________________<br />

Building Capacity for the Attainment of the Millennium Development Goals in <strong>The</strong> <strong>Gambia</strong> National Human Development Report 2005<br />

33

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