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New Venture Creation: from Idea to Investment - iCentre

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Sustaining competitive advantage is difficult<br />

• First-<strong>to</strong>-market is insufficient<br />

– Emerging competi<strong>to</strong>rs<br />

– Inadequate IP protection<br />

• First-mover disadvantages?<br />

– Pioneers get “arrows in the back”<br />

– Fast followers can learn <strong>from</strong> mistakes of pioneers, reap staff<br />

training and cus<strong>to</strong>mer education benefits<br />

– Potential technological leapfrogging by later entrants<br />

• Supplier/buyer power may block innovation<br />

– Buy time for own forward/backward integration entry<br />

WholeTree <strong>Venture</strong>s – where <strong>Idea</strong> meets Experience<br />

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