New Venture Creation: from Idea to Investment - iCentre
New Venture Creation: from Idea to Investment - iCentre
New Venture Creation: from Idea to Investment - iCentre
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
XXX<br />
Sustainable competitive advantage (SCA) is key<br />
• What differentiates your business <strong>from</strong> competi<strong>to</strong>rs and is it<br />
sustainable?<br />
• Consistent difference in product attributes<br />
• That is a direct consequence of a capability gap<br />
• That endures over time<br />
• Based on delivering superior value <strong>to</strong> the cus<strong>to</strong>mer<br />
• The product attribute differences must be the cus<strong>to</strong>mer’s key<br />
buying criteria<br />
WholeTree <strong>Venture</strong>s – where <strong>Idea</strong> meets Experience<br />
3