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New Venture Creation: from Idea to Investment - iCentre

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How do we create value?<br />

Fac<strong>to</strong>rs related <strong>to</strong> the offering<br />

• Primarily products/primarily services/heavy mix<br />

• Standardized/some cus<strong>to</strong>mization/high cus<strong>to</strong>mization<br />

• Broad line/medium breadth/narrow line<br />

• Deep lines/medium depth/shallow lines<br />

• Access <strong>to</strong> product/ product itself/ product bundled with other firm's<br />

product/service<br />

• Internal manufacturing or service delivery/ outsourcing/ licensing/<br />

reselling/ value added reselling<br />

• Direct distribution/indirect distribution (if indirect: single or multi-channel)<br />

WholeTree <strong>Venture</strong>s – where <strong>Idea</strong> meets Experience

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